Senior Brand Writer – Gies College of Business

Posted: 14-Jan-24

Location: Urbana, Illinois

Type: Full-time

Salary: Open

Categories:

Advertising/Marketing/Public Relations/Communications
Staff/Administrative

Internal Number: 4934933

Senior Brand Writer – Gies College of Business
Office of Marketing and Communications
Gies College of Business at the University of Illinois Urbana-Champaign is seeking applicants for a Senior Brand Writer to join our growing team of nearly 20 marketing professionals. If hired, you will work closely with designers, writers, videographers, marketing managers, and others on a team that functions as an in-house marketing agency.
Creativity, strategy, and collaboration are key to our team’s success as we grow the reputation and brand of Gies Business, a Top 5 public business school and home to 2021 Business School Dean of the Year. At Gies, we’re on a mission to expand life-changing access to education and bring value to society through excellence in scholarship, teaching, and innovation. If you’d like to be part of a team where your skills can shine and you’ll be empowered to do your best work, this position could be a great fit for you.
Job Summary
Responsible for bringing to life the College’s brand story and mission for our key audiences, through the writing of stories and marketing copy for both digital and print media. Candidates should be adept at producing compelling, on-brand copy for a range of assets, including top-level website pages, newsletters, annual reports, digital advertising, social media, brochures, etc. Showcasing the people of Gies Business through well-crafted, engaging storytelling is a key component of this position. As an integral member of the Gies Marketing and Communications team, the person in this role must be highly collaborative, creative, strategic, and able to work in a fast-paced team environment while adhering to deadlines and paying close attention to detail.
Duties & Responsibilities
Creating Marketing Copy

• Produce high-quality, audience-targeted copy/advertising for digital and print media;
• Generate concepts, creative directions, and ideas for copy that resonates with our audiences;
• Refresh and update existing copy with messaging that reflects the College’s brand story;
• Apply the Gies Business brand, tone, and style guidelines, as well as quickly identify (and correct) messaging that does not meet guidelines.

Generating/Writing Stories

• Generate ideas for stories that engage key audiences and support the College’s key messages;
• Interview story subjects and write creative profiles and feature stories that bring to life the people of Gies Business;
• Develop a story strategy and plan for demonstrating and reinforcing the College’s Purpose, Commitments, and Beliefs throughout the year.

Team Collaboration/Communication

• Collaborate closely with team members in a variety of roles to launch and produce highly effective deliverables;
• Understand project requirements, target audiences, key messages, and desired outcomes;
• Participate in brainstorming and other creative activities to develop strong ideas and solutions;
• Adhere to the team’s project management processes, including daily monitoring/updating the status of projects via Asana;
• Take direction and use feedback from team members to grow and improve.

Minimum Qualifications

• Bachelor’s degree in marketing, business administration, communications, public relations, or a closely related field.
• Three (3) years (36 months) of professional work experience in marketing, public relations, communications, brand management, or a related professional area.
• Demonstrated experience in writing and editing print, digital, and other written materials.

Knowledge, Skills and Abilities

• Deep understanding of language, cadence, and flow.
• Diligent eye for detail and grammar.
• Strong creative and conceptual thinking skills.
• Ability to adapt messages for a variety of communication tools (social media, web, email campaigns, etc.).
• Ability to work independently, managing several projects at a time while adhering to deadlines in a fast-paced environment.

Appointment Information
This is a 100% full-time Civil Service 5004 – Marketing Associate position, appointed on a 12-month basis. The expected start date is as soon as possible after the close of the search. Salary is commensurate with experience, with the base salary starting at $65,000. Position may work in a hybrid home/office environment as agreed upon by supervisor. A path for professional growth is embedded in this and every position in the Gies Office of Marketing and Communications.
For more information on Civil Service classifications, please visit the SUCSS web site at https://www.sucss.illinois.gov/pages/classspec/default.aspx .
For more information about Gies Business, visit https://inside.giesbusiness.illinois.edu/work-at-gies .
Application Procedures & Deadline Information
Applications must be received by 6:00 pm (CST) on February 2, 2024. Apply for this position using the Apply Now button at the top or bottom of this posting. Please upload a cover letter, resume, three samples of current work, and contact information for three professional references. All requested information must be submitted for your application to be considered. In order to be considered as a transfer candidate, you must apply for this position. Applications not submitted through https://jobs.illinois.edu will not be considered. If required by the position, transcripts or other documentation of credentials are to be provided no later than the first day of employment. For further information about this specific position, please contact [email protected] . For questions regarding the application process, please contact 217-333-2137.
The University of Illinois System is an equal opportunity employer, including but not limited to disability and/or veteran status, and complies with all applicable state and federal employment mandates. Please visit Required Employment Notices and Posters to view our non-discrimination statement and find additional information about required background checks, sexual harassment/misconduct disclosures, and employment eligibility review through E-Verify .
Applicants with disabilities are encouraged to apply and may request a reasonable accommodation under the Americans with Disabilities Act (2008) to complete the application and/or interview process. Requests may be submitted through the reasonable accommodations portal , or by contacting the Accessibility & Accommodations Division of the Office for Access and Equity at 217-333-0885, or by emailing [email protected] .
Requisition ID: 1022018
Job Category: Administrative
To apply, visit https://illinois.csod.com/ux/ats/careersite/1/home/requisition/9070?c=illinois
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About University of Illinois – Urbana-Champaign
The University of Illinois at Urbana-Champaign has earned a reputation as a world-class leader in research, teaching, and public engagement. With our land-grant heritage as our foundation, we pioneer innovative research that tackles global problems and expands the human experience. Our transformative learning experiences, in and out of the classroom, are designed to produce innovative alumni who desire to make a significant, societal impact.
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