Digital Communication Partnerships Consultant

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Description

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• Social media community management focused on a business and high-value donor audience.
• Create, edit and/or author communication content targeted at a business and high-value donor audience with a primary focus on donor engagement, particularly for the RO’s Twitter and LinkedIn channels (in collaboration with all teams across the RO).
• Create, edit and/or author communication content for the RD’s Twitter, the DRD’s LinkedIn and other senior management social media accounts as when needed.
• Monitor and analyse online business trends and conversations to identify new spaces for engagement and thought leadership for UNICEF
• Monitor engagement and performance of UNICEF EAP’s business and high-value donor content on social media platforms, particularly Twitter and LinkedIn, and make recommendations to improve reach and engagement.
• Oversight of social media campaigns related to UNICEF EAP’s B2B strategy (business and High Value donor outreach).
• Where relevant, showcasing of events related to Partnership engagement with Corporate and Philanthropists (e.g., campaigns, high level meetings).
• Participate in the UNICEF digital community of practice and share lessons learned and best practices that are applicable to COs in the region, particularly PSFR countries.
• Ensure full alignment with the regional communication and advocacy strategy, particularly the regional web strategy, and harness linkages and synergies with other UNICEF owned media primarily used for thought leadership including evidence pieces and blogs by technical experts
• Analyze comparators and activities based upon identified information and best practices.
• Assignment: Draft and execute an annual content plan for a business and high-value donor audience as an integral part of the RO’s overarching content plan and in line with the RO’s annual planner.
• Expected deliverable 1: Compelling business and high-value donor content to support the expanded reach and engagement across RO social media channels and website.
• Assignment: Draft and execute content for the RD’s Twitter, DRD’s LinkedIn and other senior management accounts and platforms as the need arises

• Demonstrated experience in social media campaign development in professional settings, preferably in a humanitarian or not-for-profit environment, including but not limited to LinkedIn, X, Facebook and Instagram
• Demonstrated track record of writing, editing, and crafting compelling and audience informed content for social media
• Experience in community management
• Ability to analyze and interpret and act on audience data from Google Analytics and LinkedIn insights
• Experience with graphic, photo and video design/editing is desired
• Educated to degree level in Communication related field (e.g., advertising, marketing, journalism, public relations, or similar field)
• At least 3 years of relevant work experience.
• Fluency in written and spoken English

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