Royal Bank of Canada
Job title:
Senior Director, Everyday Rewards
Company
Royal Bank of Canada
Job description
Job Summary
Job Description
What is the opportunity?
The Avion Rewards loyalty program is one of the largest proprietary loyalty programs in Canada. The program has expanded beyond card products to aid in deepening holistic client relationships and engagement. The ability for Avion points to function as a ubiquitous currency for Travel, Shopping and Financial Reward redemptions is paramount to maintaining an industry leading program. With this in mind, we are looking to hire an energetic, collaborative and strategic-minded individual for the position of Senior Director, Everyday Rewards. This role is focused on increasing client engagement, unlocking value for merchant partners and decreasing costs by leveraging our ubiquitous points currency. This will be delivered by driving growth and usage of our market-leading rewards currency across the platform, and accelerating currency ubiquity through the enhancement of our redemption framework. From a product perspective, this role will have accountability for defining the end state vision and roadmap for the Everyday Rewards product suite that includes Pay with Points, Points Exchange, Financial Rewards, Gift Cards and Merchandise. This role will also focus on delivering a suite of new solutions to optimize client engagement and financial performance while driving the climate strategy and goals for Avion Rewards.
What will you do?
Responsible for strategy, forecasting, product features & development, promotion, pricing and process enhancements for optimization
Ensure successful implementation of strategies designed to support Avion Rewards objectives are completed on time on budget and meet stakeholder expectations and contractual obligations
Relationship manager to internal/external strategic partners, align growth strategies with the partners and among all RBC stakeholders
Work across business lines to ensure all activities relating to the performance and management of the portfolio are operating in the most optimal way
Responsible for enabling team to deliver product planning, business cases, setting growth objectives and managing key revenue & cost drivers
Responsible for overall positioning and branding of Avion Rewards digital currency as well as the management of the go-to-market strategy
Monitor competitive landscape and identify consumer needs and business opportunities; understand competitor offerings and threats; and develop strategic recommendations
Continuously monitor performance and communicate results via monthly and quarterly reports and insights to assess performance
What do you need to succeed?
Must have:
Strategic business sense with planning and implementation capabilities, strategic thinking and negotiation skills
Demonstrated ability to lead change
Previous experience with partner / vendor relationship management & negotiations
Understanding of key loyalty business drivers with strong financial analysis skills
Excellent critical thinking skills with ability to resolve issues through innovative solutions
Well-developed interpersonal and influencing skills to build and maintain effective working relationships and elicit cooperation from internal partners
Excellent communication skills (listening, understanding and responding)
Strong client focus/orientation
Attention to detail
Undergraduate degree (MBA Preferred)
Nice to have:
Demonstrated experience within the loyalty industry
Loyalty or credit card financial and analytical skills
What’s in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.
Ability to make a difference and lasting impact
Work in a dynamic, collaborative, progressive, and high-performing team
Opportunities to do challenging work
Job Skills Business Acumen, Communication, Consulting, Decision Making, Organizational Change Management, Presentations, Problem Solving, Strategic Thinking
Additional Job Details
Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO
City: TORONTO
Country: Canada
Work hours/week: 37.5
Employment Type: Full time
Platform: Personal and Commercial Banking
Job Type: Regular
Pay Type: Salaried
Posted Date: 2024-01-10
Application Deadline: 2024-01-25
Inclusion and Equal Opportunity Employment
At RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.
We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.
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Expected salary
Location
Toronto, ON
Job date
Fri, 12 Jan 2024 03:10:26 GMT
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