Middlesex University
Job title:
MDXInternship Marketing MA Place Branding
Company
Middlesex University
Job description
Role
Only Current MDX Students
As a Marketing Intern, the student will have the opportunity to gain hands-on experience in various areas of marketing, including audience segmentation, market research, developing a Customer Relationship Management (CRM) system, online and social media outreach, and video production/editing. The student will work alongside the Programme Leader to promote the world’s first MA in Place Branding – a ground breaking new programme offered online at Middlesex University.
Duties and responsibilities
**Responsibilities:**
– Create a market research database towards the development of a CRM system. Identifying potential professional contacts and target audiences and contact channels in the following organisations/sectors:
– UNESCO
– UNDP (United Nations Development Programme)
– UN-Habitat
– Sustainable Cities initiative at the World Bank
– c40 Cities Network
– Universities with Urban Planning, Architecture, Marketing, Tourism, and Public Administration Degrees
– UK Local Town Councils – Departments of Economic Development, Tourism, Arts/Culture
– Destination Marketing Organisations (UK and Europe)
– Post-Graduate Websites (UCAS, FindaMasters)
– Other segments as identified
– Conduct research on industry conferences, podcasts, media outlets and events to identify profile building opportunities for the MA Place Branding (fields of marketing, tourism, economic development urbanism).
– Assist in creating and managing LinkedIn campaigns to increase brand visibility and attract potential students.
– Assist in creating and executing engaging video content for social media platforms, including editing and enhancing raw video footage to create a short promotional video and other short compelling and impactful social media videos.
**Timing:**
Week 1 (6 hours)
– Creation of CRM database with fields and categories
– Research and populating database – UK DMOs, Local Councils
Week 2 (8 hours)
– International research – UN bodies, c40 Cities, DMOs
– HE websites and channels
Week 3 (6 hours)
– Industry conferences, events, media outlets and podcasts
– LinkedIn Groups and paid campaign opportunities
Week 4 (5 hours)
– Video content – creation of digital asset management system
– Video planning – storyboarding, B-roll, key messages and content strategy
Week 5 (10 hours)
– Video shooting (interview with Programme Director)
Week 6 (10 hours)
– Video Editing
Week 7 (6 hours)
– Video Post-Production
Week 8 (5 hours)
– Social media outreach, execute advertising campaign, implement CRM and correspondence to target audiences
Skills and experience
**Qualifications:**
- – Currently pursuing a degree in Marketing, Business, Advertising, PR and Branding, Digital Media and related fields – or with an interest in marketing and/or video production
- – Strong analytical and problem-solving skills.
- – Excellent research and organisational skills.
- – Proficiency in Notion and video management/editing software.
- – Experience with social media platforms, particularly LinkedIn, is a plus.
- – Ability to work independently and collaboratively in a fast-paced environment.
Location
Hendon
Benefits
The MA Place Branding is the first of its kind globally, and benefits from strong industry partnerships and an international profile. This internship offers an opportunity for a student to involve themselves in a dynamic, interdisciplinary field, giving them access to industry organisations and professional contacts. The skills required — namely market research, building a contact database, and the creation of short compelling video content, as well as social media advertising and promotion — are extremely in demand across industry sectors and would allow the student to develop strong portfolio skills and independent learning in a route that is directly related to employability.
Mentor – Giannina Warren
Additional information
Please address all your skills and qualities in your Cover Letter. You will need to upload CV + Cover Letter and complete an online digital interview on the link below:
https://go.shortlister.com/j/wgayd
Deadline to complete the application process (CV+CL+Digital Interview) 25th Feb Midnight.
For any questions please contact Jack Tims at [email protected]
Expected salary
Location
England
Job date
Thu, 08 Feb 2024 23:20:49 GMT
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