British Council
Job title:
Digital Communications Manager
Company
British Council
Job description
We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.
We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.
Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021-22 we reached 650 million people.
Role Purpose :
This role has been created to enhance Chevening’s digital offering while also supporting the Senior Communications Manager who will be working part time (3 days per week) for the duration of the contract.
Working to the Senior Communications Manager, lead on the development of digital communications for Chevening and Marshall audiences including:
Developing the Chevening website to improve our digital offering for Chevening applicants, scholars, and alumni.
Grow our presence on social media platforms to include implementing digital advertising campaigns.
Develop and execute comprehensive digital communication strategies.
Main Accountabilities:
Sector Expertise
Develop and execute comprehensive digital communication strategies aligned with organisational goals.
Stay abreast of industry trends in communications and the wider Higher Education sector and recommend innovative approaches to enhance digital engagement.
Ensures our brand and reputation are preserved and improved.
Provides expert advice, support, and challenge on communications to internal stakeholders.
Digital Communications
Oversee the development of an ‘online learning hub’ that supports an intuitive digital experience for Chevening applicants, scholars, and alumni.
Collaborate with web developers to implement improvements and new features.
Create and curate compelling content for all digital channels including website, social media channels, and email newsletters.
Collaborate with the wider communications team to maintain a consistent flow of relevant and engaging material.
Support our growth on social media platforms, ensuring content is timely, engaging, and aligns with brand guidelines.
Utilise social media analytics to track performance and optimise strategies.
Plan and implement digital advertising campaigns, including Google Ads, social media ads, and other online platforms.
Strategy and Planning
Make appropriate links to issues across the broader organisation, to ensure that the development of content is based on informed business insight and joined-up thinking.
Relationship & stakeholder management
Develops peer/personal networks within and outside the Marketing and Communications function at the British Council to enhance own knowledge and expertise.
Proactively builds and maintains excellent relationships with stakeholders to ensure integrated, joined up and future-proofed approaches and solutions.
Leadership & management
Ability to support the Senior Communications Manager with urgent requests/ queries for two days per week.
Plans and prioritises own work activities to ensure effective delivery of diverse responsibilities and deliverables over a quarterly to annual time horizon.
Minimum Essential:
Degree or professional qualification in communications or business or demonstrable level of equivalent experience
Proven working experience in digital communications or content production/commissioning
Experience of strategic communications planning.
Proficient in digital communications, analytics platforms, and content management systems.
Good understanding of SEO best practices and digital advertising.
Experience of building and maintaining relationships with stakeholders.
An ability to find and tell stories, exceptional copywriting and editorial skills, and experience writing effectively for a variety of channels and audiences.
Basic understanding of Adobe InDesign and Photoshop.
Ability to successfully manage various simultaneous initiatives and project timelines.
Further Information :
Posting – Internal/ External
Pay Band – 8
Contract – 1 year Fixed term
Salary – upto 46,203 + 3,300 london allowance if based in London.
Benefits:
– Attractive civil service pension scheme where employer contrinution is 27%
– 32 days annual leave
– 3 days of volunteering leave
Location- UK Wide ( London , Manchester, Cardiff, Edinburgh, Belfast)
Application Closing Date – 23rd Feb,2024
A connected and trusted UK in a more connected and trusted world.
Equality , Diversity, and Inclusion (EDI) Statement
The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment. We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability. All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
The British Council is committed to safeguarding children, young people and adults who we work with.
We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.
Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.
If you have any problems with your application please email
Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.
Expected salary
Location
London
Job date
Sat, 10 Feb 2024 02:49:26 GMT
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