Marketing Manager

Job title:

Marketing Manager

Company

ALPLA

Job description

ALPLA is a global family-owned, privately held company that makes innovative, customized, recycled packaging for top companies such as P&G, Unilever, L’Oréal, Pepsi, and more. ALPLA values their employees, work-life balance, personal growth, compensation and sustainability.

As the Marketing Manager reporting to the V.P of Sales, you’ll play a key role in developing and implementing strategic marketing plans to promote products and services. This involves conducting market research, identifying target audiences, creating campaigns, managing advertising efforts, and analyzing results to optimize future strategies.

What Can You Expect From ALPLA

• Health and Wellness Care Program
• Dependent Care Cost Savings Program
• Recognition programs
• Promotional opportunities
• 401K Retirement Plan and excellent Matching Plan
• Medical, dental, vision plan
• Education assistance program
• Short term, long term and life insurance paid by ALPLA
• Paid vacation
• Paid holidays

What You Will Enjoy Doing

• Utilize various tools and platforms to collect, analyze, and interpret data related to customer behavior, market trends, and competitor activities. This included selected purchased reports along with Reports we have purchased already via the Region or at HQ.
• Analyze these reports to give the NOAM region direction on End Use Markets, Geographies, Technologies. Develop and maintain reports, dashboards, and visualizations to communicate key performance indicators (KPIs) to cross-functional teams.
• Collaborate with other regional marketing teams to identify areas for improvement and provide actionable recommendations for optimizing Sales campaign effectiveness.
• Perform market research to identify opportunities, challenges, and emerging trends in the industry.
• Stay updated on digital marketing trends and technologies to maximize online visibility and reach.
• Responsible for NOAM Marketing Presence on LinkedIn in conjunction with Hard, Austria.
• Explore and implement AI tools for customer segmentation, personalized content recommendations, and chatbots to enhance customer interactions.
• Implement marketing automation tools to streamline repetitive tasks, lead nurturing, and customer engagement.
• Stay updated on social media trends and leverage emerging platforms for marketing purposes.
• Generate an internal mechanism so ALPLA NOAM can understand our Margins by BU, by Market, by substrate.
• Work with sustainability team – to develop a NOAM Sustainability Value Proposition
• Actively participates and manages which Industry tradeshows we will attend in NOAM along with VP of Sales and Sales Directors.
• This includes managing collateral and booth design if necessary.
• Translating Quality current collateral to reach a North American Audience
• Responsible to generate a system for capturing leads at tradeshows.
• Support and participate in events that ALPLA (CSR connection point)
• Must be familiar with CRM and Help team use it with Campaigns.
• Interpretation of market trends and derivation of effects on the product portfolio and profitability for IM (Injection Molding)
• Identify potential Acquisition Candidates
• Conduct analysis of Distribution
• Perform analysis of Contract Manufacturing
• Regular market review with regards to product status, pricing and competitiveness.
• Understanding of the key competitors and their products and marketing activities.
• Observation of competitors (online and through visits to trade fairs, conferences,).
• Query market and customer needs through customer visits.

Travel Time Expected: 50%

What Makes You Great

Education/Experience

• Bachelor’s degree in marketing, Business, Statistics, or a related field.
• 5-6 years related.

Skills

• Extensive knowledge and experience in business marketing with a strong ability to deeply understand market trends, partner ecosystems and competitive strategies.
• Minimum of 5 years working experience in a comparable sales management position.
• Extensive knowledge and curiosity about CRM’s and how campaigns can impact our overall process.
• Strong market knowledge for plastic packaging.
• Excellent technical understanding of plastic packaging products and their market requirements.
• Comfortable with business strategies, prioritization, go to market, pricing, and the tracking of KPIs together with financial metrics.
• Enable talented individuals, foster a test & learn culture and organization.
• Advanced communication and facilitation skills on all organizational levels and diverse groups.
• Open and mindful for new tasks and challenges.
• Fluent in English.
• Experienced, with an open mindset working across multiple cultures and regions.
• Solid IT user skills (Excel, PowerPoint, Word, CRM).

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job:

• The employee is regularly required to stand, walk, reach with hands and arms and very occasionally to climb or balance.
• The employee is frequently required to use hands to finger, handle, or feel; stoop, kneel, crouch, or crawl and talk or hearIt is required to act in a safe and environmentally responsible manner at all times by adhering to all ALPLA policies and procedures and Safety Standards (OSHA). #salaried #svc

ALPLA is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: ALPLA is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at ALPLA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. ALPLA will not tolerate discrimination or harassment based on any of these characteristics.

• Immigration sponsorship is not eligible for this role

Expected salary

Location

Atlanta, GA

Job date

Mon, 11 Mar 2024 08:59:19 GMT

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