Royal Bank of Canada
Job title:
Marketing Technology Specialist
Company
Royal Bank of Canada
Job description
Job SummaryJob DescriptionWhat is the opportunity?This role acts as solution consultant for MarTech technology like Salesforce Marketing Cloud.This role is accountable for the delivery of enhanced MarTech capability via RBC’s various MarTech technologies to grow and measure digital sales.You will be responsible for all aspects of solution delivery from strategy through to IT development process and practices. The role is accountable to the Senior Manager of Marketing Technology and the Digital Marketing and Sales leadership team. Manages relationships with senior partners in Marketing, Digital and IT and delivers a high level of business performance, employee engagement, and a superior client experience that drives sustainable value creation for RBC shareholders.What will you do?Consult with Marketing and Online Marketing managers to optimize Online Marketing campaigns/scenarios by leveraging MarTech capabilities. Key activities include:Developing business rules that allow Marketing heads to target high value clients by leveraging client profiles and online behavior improve conversion ratesDeveloping automated triggers and develop programs to proactively communicate with high value leads/clients through targeted creative and triggered e-mail marketing programsPilot and implement new MarTech functionality on RBC’s online properties.Provide support of MarTech solutions 24/7, especially during upgrade/fixesAct as subject matter expert for internal users of SFMC email tool, troubleshooting and dealing with Premier SFMC Support team when required.Assist with technical aspects of email marketing and triggered campaigns and Alerts e.g. solution data capture requirements, lead generation feeds, etc…Effectively communicates and builds rapport with team members, stakeholders and business partners using a variety of techniques and collaboration from initiation to close. Resolves conflicts/issues of medium complexity and escalates others as appropriate.Actively participate in Agile meetings and ensure assigned tasks are completed on time to support project deliverablesWhat do you need to succeed?Must-have:Experience and certifications in Salesforce Marketing Cloud (SFMC).Knowledge of other Salesforce products is an asset.Experience in Web programming (e.g. HTML, CSS, XML, JavaScript)Experience in development lifecycle from discovery to implementationExperience in Agile methodologiesExperience with SQL development and design skillsNice-to-have:Experience with other Marketing Automation Platforms and batch scheduling tools (Responsys, Marketo, Eloqua etc.)Experience with Software version control and release management and software testing tools and methodologiesDifferent design techniques (e.g. OO. Top-down, structured analysis, component-based design)Experience in Server Configuration (DNS, SSL)What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicableLeaders who support your development through coaching and managing opportunitiesWork in a dynamic, collaborative, progressive, and high-performing teamA world-class training program in financial servicesFlexible work/life balance optionsOpportunities to do challenging workJob Skills Active Learning, Agile Methodology, Application Integrations, Creativity, Detail-Oriented, Digital Marketing, Enterprise Application Delivery, Group Problem Solving, Marketing Automation, Online Marketing, Programming Languages, Software Development Life Cycle (SDLC), Technology MarketingAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: PERSONAL & COMMERCIAL BANKINGJob Type: RegularPay Type: SalariedPosted Date: 2024-06-20Application Deadline: 2024-10-25Inclusion and Equal Opportunity EmploymentAt RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .
Expected salary
Location
Toronto, ON
Job date
Sun, 29 Sep 2024 03:35:26 GMT
To help us track our recruitment effort, please indicate in your email/cover letter where (un-jobs.net) you saw this job posting.