Senior Advisor F2F & Telemarketing Channels

Job title:

Senior Advisor F2F & Telemarketing Channels

Company

World Vision International

Job description

With over 70 years of experience, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.Come join our 34,000+ staff working in nearly 100 countries and share the joy of transforming vulnerable children’s life stories!Employee Contract Type: Local – Fixed Term Employee with Imprecise TermJob Description:This role is critical to build momentum and achieve growth in the Face to Face (F2F) and Telemarketing (TM) channels across the World Vision Partnership. The Senior Advisor, F2F & TM Channels will influence Senior Channel Leaders and Support Office CMOs to champion a well-coordinated and strategic GMC approach to serving our fundraising offices that increases the number, engagement and conversion, of target audience prospects. This will be achieved by leveraging WV data and insights to highlight best practices and results. It will provide strategic leadership and practical applications on; audience targeting, channel conversion, full-funnel lead journeys, NGO peer reviews and benchmarking, channel and market opportunities, and processes and systems. This will enable fundraising offices to reach, cultivate and convert an increasing number of high-quality acquisitions. This role will take ownership and accountability for World Visions overall performance and growth for these channels.As a motivator, channel expert, advisor, and coach, this role will partner with senior fundraising leaders, executive staff, and practitioners across Support Offices along with global communities of practice. It will build rapport and influence leaders, and be seen as the leading global expert for F2F and TM acquisition and income growth. It will work closely with GMC specialists to ensure a one team approach is developed, managed, and delivered to key stakeholders.The ideal candidate will have proven success in driving growth, innovation, and transformative change in both the F2F and TM channels, with a deep knowledge of World Vision’s vision, mission and strategic priorities.MAIN RESPONSIBILITIESBest PracticesUnder the Best Practices framework, develop a simple yet comprehensive channel best practice programme that is valued and used by SOs to improve channel performance.

• Evolve, develop and coordinate the framework and engagement for F2F and TM Best Practices.
• Equip and influence all the fundraising offices (with a focus on the largest 8) to scale the F2F and TM Acquisition best practices and acquisition standards, monitor scaling status and identify barriers.
• Research, discover and record Best Practices in a centralised hub for SOs to leverage from.
• Lead research and insights, keep track of current trends, and monitor peer successes and market movements for WV F2F and TM channel growth.
• Act as the subject matter expert / central resource for F2F and TM Acquisitions, channel best practices, target audience and acquisition data-driven insights at the GMC and global level.
• This role has a dotted line of accountability into the Director Channel Strategy & Performance for daily operational activities and alignment for channel best practices.

Support Office and GMC EngagementProactively manage the engagement and connections for SOs and GMC on all things F2F and TM Acquisitions.

• Influence and gain trust at multiple levels, from the CMO, CFO through to Channel leaders and practitioners.
• Centralise and lead GMC on F2F and TM Acquisition initiatives, investments, resourcing and engagements. Plan and communicate an annual calendar of engagements, workshops, CoPs and connection points across the Partnership for these channels.
• Lead the largest fundraising SOs in global strategic working groups responsible for F2F and TM channel acquisition to strategically align and exchange learnings and best practices that support Sponsorship and other product fundraising success.
• Network and build relationships with SO marketing leaders and Channel practitioners. Equip and grow local capability and enable fundraising offices to play their part in the growth and provide visibility at the global level onto local efforts.

Coaching and Developing Support Office capability

• Research and identify the leading markets for F2F and TM growth opportunities.
• Prioritise SOs on needs, wants and market situations, alongside time and resources you plan to deliver.
• Systematically manage a CRM system to monitor, record and prompt engagements with SOs being coached.
• Support an agreed number of highest priority SOs with coaching and proactive engagement.
• Run workshops and masterclasses to improve SO capability.
• Gain trust and strong working relationships with CMOs and Channel leads.

Team Collaboration

• As part of the Global Mass Marketing & Channels team, support the GMC strategy and initiatives of peers.
• Champion Mass Marketing & Channel efforts throughout the Partnership, ensuring a ‘one team’ supportive culture.
• Build relationships and influence with other GMC staff and networks to maximise expertise and value to those leading F2F and TM. End Results
• Regular meetings and engagements with relevant GMC teams build a common and unified approach.
• Work alongside GMC Global Directors including areas of Mass-Products, Analytics, Campaigns, Brand and Experience/Retention.
• Proactive and sharing and learning from GMC peers.
• Growth in F2F and TM channel globally.
• Present channel performance, trends, insights to GMC and leaderships team.

KNOWLEDGE, SKILLS AND EXPERIENCE

• BacheLor’s degree or equivalent in Marketing, Fundraising, Sales, Customer Experience or closely related field. No criminal records or other registered child protection violations.
• Minimum 8 years of experience leading a F2F and/or TM acquisition related team/function within GMC, within the WV Partnership, or relevant external experience on new customer acquisition.
• Proven experience in influencing, championing and motivating audiences, groups and individuals Clear fundraising capabilities with attention to detail and the ability to synthesize complex concepts into actionable plans and lead them to completion.
• Exceptional ability to build and harness trusted, influential relationships Proven ability to influence senior and executive managers and leaders by sound data and insights and by intentional engagement, communication and regular executive-level reporting.
• Strong experience in leading virtual, multi-cultural teams and communities and creating a culture of sharing and learning • Proven ability to manage consultants, external vendors and budgets.
• Highly self-motivated, proactive and driven to succeed in a multi-faceted, fast-paced, virtual working environment.
• Experience in planning, monitoring and reporting on performance, and in managing budgets.
• Highly self-motivated, proactive and driven to succeed in a multi-faceted, fast-paced, virtual working environment.
• Excellent communications skills, interpersonal skills and virtual influencing skills in English.
• Understanding of international development and World Vision’s fundraising products Empathy for people dealing with poverty or oppression.
• Required travel and/or work environment accommodations (around 10% of time).

HAY GRADE: 17Applicant Types Accepted: Local Applicants Only

Expected salary

Location

United Kingdom

Job date

Fri, 08 Nov 2024 06:31:06 GMT

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