Haymarket Media Group
Job title:
Marketing Automation Specialist
Company
Haymarket Media Group
Job description
Overview:Join us in an exciting phase of our transformation journey!At Haymarket Business Media, we specialise in creating world-class content, events, and digital experiences across a wide range of industries. We have over 15 market-leading brands across three sectors – Marcoms, Energy and Environment, and Medical. We’re now looking for a Marketing Automation Manager to engage our audiences across all our brands. If you thrive in fast-paced environments and are ready to make a significant impact, we’d love to hear from you. Responsibilities:This role will require you to be a subject matter expert for Haymarket Business Media’s marketing technologies, supporting marketing teams and offshore colleagues, on how to optimise and best deliver campaigns using marketing data/technology/automation.You will support existing marketing automation capabilities, but help drive new approaches across campaign automation and more.
- Work with marketing teams across the business to gain an in-depth understanding of their business objectives and campaign management needs
- Build both one off and automated/triggered campaigns for lead generation, onboarding, lead nurture, sales conversion and engagement
- Support the operational product launch process for campaigns and automated journeys, including email development (design, copy, audience QA) and program build
- Deliver regular comprehensive reporting on campaign performance and business impact to key stakeholders, identifying opportunities to optimise performance
- Help define and support campaign automation and best practices
- Maintain and improve company-wide processes to ensure quality checkpoints are in place as part of the email deployment process
- Serve as an advocate for GDPR and data privacy law/compliance, particularly in the context of email operations
- Provide insight and support for marketing users in understanding the meaning and best use of data, to encourage a more data-driven approach and increase the impact of database marketing activities and ensure campaign success.
- Identifying opportunities where automation could reduce manual tasks/free up time, or improve customer experience across both Campaign and Bulletin programs.
- Providing guidance and supervision to outsourced campaign team members in the successful execution of complex campaigns
Skills / Experience / Knowledge / Minimum Criteria:We are looking for a creative and commercially minded individual who is:Curious & Proactive: You enjoy exploring new ideas and are driven to solve problems—even when they’re not clearly defined.Data-Savvy Communicator: You’re adept at interpreting data and can communicate insights effectively across audiences.Technical Proficiency: Experience with email marketing platforms and automation technologies is essential. Ideally you’ll have experience of using a CPD similar to Amperity or Unity as well as HTML and CSS skills.Team-Oriented: You thrive in collaborative environments, supporting and learning from those around you. Ideally you’ll bring experience of coaching or training other team members.Attention to Detail: You have a keen eye for detail and can work efficiently under time constraints.Privacy Focused: You understand data protection and data security procedures, ensuring compliance at all times.Organised & Agile: You can balance competing demands, prioritise effectively, and consistently meet deadlines.If you’re ready to make an impact and grow with us, apply today!Deadline: Sunday 24 NovemberWe are a Disability Confident employer and offer guaranteed interviews to all disabled applicants who meet the above minimum criteria.To be considered as part of this initiative, please ensure you indicate if you have a disability when applying for the post.If you need any reasonable adjustments to enable you to fully participate in the recruitment process, please contact us at .Why work with us?Haymarket Media Group values its people and strives to shape a better future with remarkable content. From paid content and subscription services; to integrated advertising and content marketing packages. We deliver market-leading branded experiences that inspire great decisions. From data and digital information solutions to live events, awards and professional education services.Our benefits include:
- 25 days of holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
- Work from anywhere in the world for up to 3 weeks of the year with our ‘Work from Anywhere’ days
- Flexible working hours (core hours from 10am-3pm) allowing you the flexibility to adapt your work schedule to your personal commitments
- Generous contributory pension scheme
- Health Cash Plans: With our health cash plans, you can access a range of healthcare benefits, including coverage for medical expenses, dental care, optical services, and more
More about working for HaymarketPutting social and environmental responsibility at the forefront of our business we have aligned our current sustainability goals with the United Nations Sustainable Development Goals. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.We want to support our people to balance their personal and professional lives and we believe our range of benefits encourages this. Nothing beats face-time with our colleagues to promote creativity and collaboration, we’ve therefore adopted a blended working model where full time employees can expect to spend 3 days of their week in the office and the other 2 working at a location of their choice.Haymarket is proud to be an equal opportunities employer and are committed to ensuring that all candidates are given the same opportunity to succeed regardless of their sex, sexual orientation, marital status, race, colour, nationality, ethnic or national origin, religion, age or disability.Come and join us and see for yourself how Haymarket is a rewarding and exciting place to work.
Expected salary
£40000 per year
Location
London
Job date
Fri, 08 Nov 2024 00:56:29 GMT
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