Business Analyst – Consumer Operations and Marketing

Job title:

Business Analyst – Consumer Operations and Marketing

Company

Just

Job description

At Just we encourage a flexible and agile working environment for the majority of our opportunities. Get in touch with us to discuss in more detail.PurposeInstrumental in bridging business objectives with technology solutions, this role supports the delivery of new consumer technology and processes that drive growth and customer loyalty. By leading business analysis activities, it drives the rapid and effective design and delivery of solutions aligned with HUB Group’s strategic, consumer-centered objectives, with a focus on direct-to-consumer initiatives.About the role:

• Analyse complex business needs and collaborate with stakeholders to understand desired business outcomes.
• Support the design and development of solutions including CRM, marketing automation and decision engine to integrate seamlessly with our consumer websites and mobile apps, ensuring a cohesive, best in market customer experience.
• Analyse customer journeys across digital and offline touchpoints, ensuring that the solutions support a unified and engaging experience for digital first users.
• Ensure solutions are aligned with DTC goals, focusing on customer acquisition, conversion, retention, and loyalty.
• Create user stories, process flows, and use cases to clearly define the capabilities needed to support DTC initiatives.
• Oversee data mapping, migration, and API integrations to provide a real-time, holistic view of customer interactions across touchpoints.
• Developing the analytical capabilities of teams and stakeholders through coaching and mentoring across the Group.
• Monitor the performance of new capabilities post-integration, identifying and resolving issues to optimize system efficiency and consumer experience.

Qualifications / Certifications (desirable not essential)

• Evidenced certification of Analysis standards preferred.
• Product owner, project and change management related professional qualifications are desirable but not essential

Skills and Knowledge

• CRM Expertise: Deep knowledge of CRM platforms such as Salesforce, HubSpot, or Microsoft
• Dynamics, with experience integrating CRM systems with consumer-facing websites and mobile apps.
• Technical Skills: Familiarity with integration techniques, including API management, data mapping, and migration processes.
• DTC Experience: Proven ability to design solutions that enhance the digital customer journey and support acquisition, retention, and engagement strategies.
• Marketing Automation: Experience in delivering marketing automation capabilities into a consumer business.
• Data: Strong understanding of leveraging data to drive customer experience and loyalty. Plus experience in the rules and regulations governing its usage.
• Analysis techniques: Expert knowledge and application of analysis techniques, design principles, Agile practices, and risk in analysis.
• Stakeholder management: Strong stakeholder management skills with the ability to influence and convince, with negotiation and conflict management skills.

Company Benefits

• A Competitive Salary, Pension Scheme and Life Assurance
• Along with 25 Days Annual Leave plus an Additional Day on us for your Birthday
• Private Medical Cover and Income Protection, just in case
• A generous and highly achievable bonus scheme – paid annually based on individual and company performance against targets
• Opportunity to progress within your career both in-role and within the company
• FREE access to the Headspace App, a 24/7 Employee Assistance Helpline and Trained Physical & Mental Health First Aiders (On-Site)
• A variety of Employee Funded Benefits available to you via our Online Benefits Portal
• Plus, several additional purchase options available for you and your loved ones

About UsWe’re a FTSE 250 Financial Services company who specialise in retirement solutions and right now, our world is moving pretty quickly.How people work, save, and plan for the future is all changing. A new generation of retirees needs a new kind of retirement company. A company who will look for new ways of doing things – and will always put the customer first.That’s who we are. We’re a company on a mission: to become a beacon for the entire retirement industry. Because we believe everyone deserves a fair, secure, and fulfilling retirement. And with you on our team, we’re going to make sure they get it.We’ve built our sustainability strategy around the United Nations Sustainable Development Goals (SDG) and have selected goals where we believe we can make the most difference. By aligning our activity with these global goals, we can make sure we play our part in addressing the wider issues facing the planet and leave a positive legacy to the world. You can read more about our sustainability strategy .Diversity, equity and inclusion are priorities for us. Having a diverse, talented workforce with colleagues of different backgrounds, world views and experiences is the right thing to do. It’s also the most effective way to succeed, innovate and better serve our customers now and in the future. We are committed to our targets on gender and ethnicity and run a number of successful mentoring and sponsorship programmes for our colleagues from diverse backgrounds. We have multiple active employee network groups which champion issues including gender, ethnicity, sexual orientation, disability and neurodiversity. You can read more about our DE&I strategy and commitments .What’s clear about working at Just is that we care. We care about our customers, our purpose, our environment, inclusivity, wellbeing and most importantly – each other. We look forward to welcoming you to the team soon.

Expected salary

Location

London

Job date

Sat, 09 Nov 2024 05:52:27 GMT

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