Planning Manager

Job title:

Planning Manager

Company

Croud

Job description

This website uses cookies to ensure you get the best experience on our website.Croud and selected partners use cookies and similar technologies to ensure you get the best experience on this website. If you consent to it, we will use cookies for analytics and marketing purposes.See our to read more about the cookies we set.You can withdraw and manage your consent at any time, by clicking “Manage cookies” at the bottom of each website page.common–cookies–alert#acceptAll”>Accept all cookies common–cookies–alert#disableAll”>Disable non-necessary cookies common–cookies–alert#openPreferences”>Cookie preferences common–cookies–preferences#open” class=”bg-company-primary text-company-primary shadow-form inset-x-4 mb-4 rounded max-w-screen-sm p-4 overflow-auto max-h-[80vh] z-cookie-alert backdrop:bg-[rgba(0,0,0,0.6)] sm:p-10 sm:mb-auto sticky top-2″>Select which cookies you acceptOn this site, we always set cookies that are strictly necessary, meaning they are necessary for the site to function properly.If you consent to it, we will also set other types of cookies. You can provide or withdraw your consent to the different types of cookies using the toggles below. You can change or withdraw your consent at any time, by clicking the link “Manage Cookies”, which is always available at the bottom of the site.To learn more about what the different types of cookies do, how your data is used when they are set etc, see our .Strictly necessaryThese cookies are necessary to make the site work properly, and are always set when you visit the site. Vendors Teamtailorcommon–cookies–preferences#handleCategoryToggle”>AnalyticsThese cookies collect information to help us understand how the site is being used. Vendors Teamtailorcommon–cookies–preferences#handleCategoryToggle”>MarketingThese cookies are used to make advertising messages more relevant to you. In some cases, they also deliver additional functions on the site. Vendors Linkedin, Googlecommon–cookies–preferences#handleAccept”>Accept these cookies common–cookies–preferences#handleDecline”>Decline non-necessary cookiescommon–header–menu#toggle” data-common–header–menu-target=”button” > Career menuEmployee Candidate Homepagecommon–dropdown#toggle”>common–share#handleClick” data-provider=”Facebook”> Facebook common–share#handleClick” data-provider=”Twitter”> X common–share#handleClick” data-provider=”LinkedIn”> LinkedInStrategy and Planning · London · Hybrid RemotePlanning Managercareersite–jobs–form-overlay#showFormOverlay” data-careersite–jobs–form-overlay-target=”coverButton”> Apply Nowblocks–cover–scroll#handleScrollDown” title=”Scroll to content”>ROLE OVERVIEWCroud is a global, full service digital marketing agency with a that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a for the second year in a row, and was named by PMW.At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.At Croud, we’re reimagining account planning by combining proven methodologies with search, performance data, and customer analytics to deliver data-driven brand and performance solutions.We’re looking for an experienced and digitally-savvy Planner who can turn audience insights and campaign data into actionable strategies. You’ll be adept at digital measurement and targeting, using tools and market intelligence to inform client decisions, and solving marketing challenges with creative and impactful solutions.This role is ideal for someone ready to step into a more senior position, actively contributing to business growth and campaign innovation while building strong client relationships.Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.RESPONSIBILITIES

• Collaborate with clients to interpret objectives, solve marketing challenges, and plan cross-channel media strategies that drive results
• Support the Planning Director on building measurement frameworks, testing methodologies, and optimisation plans to enhance campaign performance
• Leverage audience, market, and competitor intelligence using industry tools to guide decision-making
• Monitor performance in real-time, working with channel experts to ensure insights are acted upon holistically
• Act as a trusted advisor to key clients, delivering actionable insights and helping them optimise their digital media investments
• Support client leadership teams by diagnosing performance issues and providing strategic counsel
• Contribute to pitches and presentations for prospective clients, collaborating with Planning Directors to secure new opportunities
• Identify opportunities for account growth and help shape strategic initiatives for existing clients
• Expand your knowledge across content, SEO, traditional media, and creative, and apply these learnings to drive client success
• Innovate in campaign planning, developing and pitching big new media initiatives to meet evolving client needs

PERSON SPECIFICATION

• Degree-level education or equivalent relevant experience
• Proven experience as a Planner or Account Manager in comms, media, or digital planning roles. Candidates with strategy-focused experience are also encouraged to apply
• Track record of successful campaign planning that delivers measurable results for clients
• Experience in CPG and/or multi-brand retail is a bonus but not essential
• Strong experience in presenting to clients, selling ideas, and working closely with stakeholders to align with business objectives
• Hands-on experience with key digital marketing platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, DV360
• Familiarity with planning and insight tools (e.g., TGI, GlobalWebIndex, SimilarWeb) is a plus
• Proficient in essential tools, including Excel/Google Sheets and PowerPoint/Google Slides
• Excellent verbal and written communication skills, with the ability to present ideas clearly and persuasively
• Strong analytical skills with a keen ability to interpret data and make data-driven decisions
• Exceptional client service skills, with a focus on building lasting relationships
• Highly organised, able to manage multiple tasks and projects simultaneously, prioritising effectively
• Impeccable attention to detail, ensuring the highest standards in all work
• Proven ability to meet deadlines consistently, working efficiently under pressure
• Excellent time management skills, with a proven track record of managing competing priorities

COMPANY BENEFITSCroud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• 25 days holiday a year
• Discretionary annual performance based incentive (up to 7% of annual base salary)
• Sale commission
• Recruitment referrals bonus
• Health & Wellbeing contribution
• Ride to Work scheme
• Railcard
• Season Ticket loan
• Home office chair and home office screen
• Free fruit, breakfast cereals, snacks and tea & coffee in the office
• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
• Life insurance and income protection
• Private Medical Insurance
• Pension
• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
• IPA Membership
• Peer to peer recognition scheme ‘bonusly’
• Team off-sites/regular socials
• Year-round holiday parties
• Flexible working options
• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).Croud is an equal opportunity employer and does not discriminate on the grounds of a person’s gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.OUR VALUESAt Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together – our value on integration, collaboration and outcomes
• Eye on the future – our value on futurism, creativity and passion
• Generous in spirit – our value on people, development and inclusion
• Do what you say – our value on integrity and accountability
• Make a difference – our value on purpose and impact

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Expected salary

Location

London

Job date

Thu, 21 Nov 2024 08:38:12 GMT

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