Marketing Manager

Job title:

Marketing Manager

Company

isgSearch

Job description

Job Description: Marketing ManagerLocation: [Your Location or “Remote/In-Office Hybrid”]
Type: Full-TimeAbout Us:
We are a forward-thinking company dedicated to driving growth and innovation. Our team thrives on creativity, collaboration, and delivering measurable results for our clients. We are now seeking a results-driven Marketing Manager to lead efforts in building our audience and generating high-quality leads for our sales team.Role Overview:
The Marketing Manager will be a pivotal player in our growth strategy, focusing on developing and executing innovative marketing campaigns that attract, engage, and convert potential customers. This role demands a creative thinker with a strong track record of experimenting with and implementing diverse marketing strategies to drive measurable outcomes.Key Responsibilities:Lead Generation:

• Develop, implement, and optimize strategies to generate a consistent flow of qualified leads for the sales team.
• Utilize multiple channels such as email campaigns, paid ads, social media, webinars, and content marketing to attract prospects.
• Measure and report on lead conversion rates and adjust tactics to improve performance.

Audience Building and Nurturing:

• Craft campaigns that build awareness and nurture relationships with our target audience.
• Develop compelling content and messaging strategies to engage prospects throughout the buyer journey.
• Leverage data and insights to refine audience segmentation and personalization tactics.

Marketing Strategy:

• Experiment with innovative approaches to test new markets, audiences, and tactics.
• Stay up-to-date with the latest marketing trends and tools to identify new opportunities.
• Collaborate with internal teams to align marketing strategies with sales goals and broader business objectives.

Performance Analytics:

• Track, analyze, and report on marketing performance metrics to ensure campaigns are meeting objectives.
• Use insights to make data-driven decisions for continuous improvement.

Qualifications:

• Proven experience as a Marketing Manager or similar role with a focus on lead generation and audience building.
• Demonstrated success in experimenting with and implementing innovative marketing strategies.
• Proficient in marketing tools and platforms such as HubSpot, Google Ads, social media advertising, and analytics software.
• Strong understanding of SEO, content marketing, and paid media.
• Excellent communication and collaboration skills to work effectively with sales and creative teams.
• Analytical mindset with the ability to translate data into actionable insights.

What We’re Looking For:

• A self-starter with a passion for delivering measurable results.
• Creative and strategic thinker who thrives in a fast-paced environment.
• Exceptional ability to balance multiple priorities and meet deadlines.

What We Offer:

• A supportive and innovative work environment.
• Competitive salary and performance-based incentives.
• Opportunities for professional growth and development.

If you are a marketing professional who loves experimenting with new strategies, has a strong focus on lead generation, and wants to make a significant impact, we want to hear from you!

Expected salary

Location

Toronto, ON

Job date

Tue, 26 Nov 2024 04:28:44 GMT

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