Conversion Rate Optimisation (CRO) Lead

Job title:

Conversion Rate Optimisation (CRO) Lead

Company

Asda

Job description

Job Title Conversion Rate Optimisation (CRO) LeadLocation Asda HouseEmployment Type Full timeContract Type PermanentHours Per Week 37.5SalaryCompetitive salary plus benefits.Category Web ContentClosing Date 29 December 2024“Everything about Asda”We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone’s input.Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.“Everything you’ll love.”

• Hybrid and flexible working – everyone is looking for that work/life balance and Asda have it on point. Flexible working meaning you work where it works to meet both your needs and the business needs.
• Discretionary bonus – Rewarding you for your hard work and efforts.
• Company Pension Scheme matched to a limit – Looking forward to the future.
• Minimum 24 days annual leave per year plus 8 bank holidays – Making sure you take time for yourself and switch off.
• 4 weekly pay – which means you get an extra payday a year.
• Digital GP and Wellbeing sessions – Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us.
• Discount off your shopping at Asda and George – with extra discounts running throughout the year – really makes a difference, saving the colleagues an average of £700 a year.
• Career development and apprenticeship and graduate schemes – we want our colleagues to excel and grow with our business.
• Free city centre parking – you can also use it outside working hours.

Plus, much more!“Find your role”Asda is one of the UK’s best loved and best-known brands, with a head office in the heart of Leeds. We are looking for a User Experience (UX) Researcher to join our Asda eCommerce team.Reporting into the Asda.com UX & Optimisation Manager, you will lead on planning, implementing and reporting on the optimisation testing programme for asda.com, to help deliver World Class digital experiences. Together with UX specialists across Research and Content Design, Experimentation Design and Development you will form the UX and Optimisation Team, part of Customer Strategy and Activity in the eCommerce function, at Asda. You will work collaboratively with the wider eCommerce team as well as Product and Technology functions, from facilitating ideation through to influencing decisions with data-backed insights to ensure the customer is at the heart of everything we do as we improve and optimise the end-to-end online experience.

• Develop and execute a comprehensive testing strategy and manage this programme to deliver long-term, measurable results
• Analyse website performance data, onsite behavioural analytics and conversion metrics to identify areas for improvement
• Design, implement and analyse AB and multivariate experiments to optimise website elements and the end-to-end user experience of asda.com
• Collaborate with other eComm functions, across Trading, Events and Monetisation to understand trading performance and able to provide guidance of recommendations or levers to test to improve performance
• Collaborate with UX Research and other Data teams to provide a comprehensive ‘what’ and ‘why’ understanding of testing and research insights
• Encourage the business to make decisions based on customer insight, data and research evidence
• Share insights in appropriate formats to aid understanding and knowledge sharing as well as wider stakeholder engagement and education
• Help to lead and define projects, including troubleshooting, running alignment sessions and benchmarking
• Seek to improve processes and ways of working – spotting opportunities for collaboration and creating efficiencies for colleagues and customers

“Let’s find out about you”

• Experience in the field of Conversion Rate Optimisation (CRO) ideally in a large-scale ecommerce environment where your work is shared to multiple stakeholders
• Proven track record of managing experimentation activity in a considered way that delivers improved commercial performance and customer insight
• Proficient in CRO tools, AB Testing platforms and experimentation methodologies
• Strong analytical skills and a questioning mindset, with the ability to interpret data (from testing and analytics platforms, including onsite behavioural analytics tools) to make data-driven decisions
• Inquisitive, comfortable failing fast, learning and iterating. Not afraid to try and encourage others to do the same
• Understanding of UX best practice, UI design and Accessibility is advantageous
• Pragmatic and flexible, you understand how research operates in a Lean UX and Agile environment to produce timely and relevant insights that have impact
• A pro-active collaborator, you understand the importance of engaging with others to facilitate ideation, synthesise insights as well as work with other team’s data sources to triangulate and spot trends
• Confident in project scoping, planning and prioritisation as well as hands-on execution of running of experimentation activities
• Strong communicator who can bring to life the stories of our customers with data and insights to influence and manage stakeholders

“Find your everything at Asda” – bringing brighter living within everyone’s reach.We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda.Work Where it WorksOur hybrid way of working gives you the choice to work where it works. This enables you to chose where you’ll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.
You will also get an excellent benefits package including;-

• Discretionary company bonus
• Company pension up to 7% matched
• 10% colleague discount, free parking and many additional rewards.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves

Expected salary

Location

United Kingdom

Job date

Wed, 25 Dec 2024 08:31:01 GMT

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