Data Analyst

Lawn Tennis Association

Job title:

Data Analyst

Company

Lawn Tennis Association

Job description

The role requires an experienced data analyst with established analytical capabilities as well as proven leadership qualities. This individual will lead on delivering actionable customer insights from 1st party data housed within the LTA’s central database.They will also consult and support teams across the LTA, including but not restricted to, Customer Strategy & Marketing, Tennis Development, Ticketing & Major Events to help generate, illustrate, deliver and
champion data insights that will be used to grow tennis participation across the country.Key Accountabilities

  • Lead on and own the design, delivery, and democratisation of strategic analysis projects and resulting

insights that are required to deliver against the LTAs core business objectives, bringing new people
into tennis and increasing participation.

  • Day-to-day maintenance of specific underlying data flows (transformations), extensions and datasets

within Salesforce CRM Analytics.

  • Lead on the application of predictive statistical models or machine learning techniques to forecast

future trends or business outcomes.

  • Delivery of appropriate data visualisations (self-serve dashboards) when required.
  • Responsible for the definition and adoption of analytical best practices primarily within the Customer

Strategy and Marketing team but also an advocate for the LTA as a whole.

  • Proactively identifying opportunities and delivering enhancements to the current analytical capabilities

and outputs (specifically within Salesforce CRM Analytics).

  • Build and maintain working relationships with stakeholders and where necessary suppliers.

How to applyPlease apply directly via the careers page on our website. You can do so using the link below: https://careers.lta.org.uk/vacancies/505/data-analyst.html

Expected salary

Location

Roehampton, South West London

Job date

Tue, 14 Jan 2025 04:53:49 GMT

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