Boden
Job title:
Head of Customer Insight
Company
Boden
Job description
Stylish, grounded, uplifting – these values live through everything we do at Boden. Without the collaboration, honesty and friendship between our teams, we wouldn’t be where we are today. We curate a world of beauty that’s ethical, inclusive – and importantly – good fun. We inspire you to live your best life. We are Boden.OverviewWe have an exciting opportunity to join us in a new role, as Head of Customer Insight, where you will lead the development and execution of our customer insight strategy. Your role is to ensure that the customer’s voice is heard across the business, influencing both long-term company strategies and day-to-day decisions. Reporting into the CCO, you will serve as a key strategic partner across multiple departments (namely Marketing, Brand, Product, Creative, & UXR) as well as the Executive Leadership team.You will be responsible for conducting end-to-end quant and qual research projects, collecting, analysing, and reporting on internal and external data sources and transforming those insights into actionable recommendations that inform business decisions.This role requires a highly strategic thinker with an advanced understanding of data analytics, customer behaviour, and fashion retail markets (UK, US and Germany in particular) combined with strong leadership skills to collaborate cross-functionally, building relationships to integrate your Insights team across departments.Location: 3 – 4 days per week based at our North Acton Office.What You Will DoDevelop and oversee the company’s client insights strategy in line with wider business goalsPartner and build relationships with executive leadership and cross functional departments to ensure insights is truly integrated across the business – supporting functions with actionable insights to build strategy.Gain a thorough understanding of our customer across three key markets (UK, US & DE), ensuring her voice is represented in business decisions and driving understanding of who she is across departments.Manage and grow the Customer Insight Team, fostering a customer-centric culture.Handle end-to-end research processes, from creating & programming surveys to analysing results and presenting findings to senior stakeholders.Develop and build on current tracking studies to support your overall Insights strategy, including brand awareness tracking and implementing an NPS programme.Design and execute a regular focus group programme in all three key markets and be able to confidently moderate focus groupsCreate and roll out initiatives to drive customer understanding across departments, bringing Boden colleagues closer to our customers, supporting them in making customer-first decisionsSynthesise large data and insights across sources to deliver engaging presentations, including companywide in-person presentations.Ability to occasionally travel for research (UK, US, Germany).What We Are Looking ForStrong experience in customer insights or research & strategy, ideally in apparel retail or e-commerce.Ability to analyse big data will be equal to your ability to develop a deep understanding of the Boden customer – instinctively understanding her, her lifestyle, values and bringing her to life for colleagues throughout the business.Experience in building business strategy founded in customer insights.Experience managing teams, cross-functional collaboration, and influencing business decisions at c-suite level with insightsDeep understanding of data analytics, UXR and marketing, and how these functions work together to deliver single-source-of-truth insights.Expertise in both qualitative and quantitative research methods, and the ability to balance strategic and hands-on work.Extensive focus group moderation experience and the ability to confidently act as the voice of the customer across the business.A sound knowledge of UK and US retail markets (DE a plus).What We OfferCompetitive salary & targeted annual bonus scheme.Generous Boden clothing allowance!30% discount on all current clothing ranges.25 days Holiday annually, plus Bank Holidays.Online Portal with an array of discounts on retail & entertainment.Virtual GP Service for you and your household!Free onsite parking and subsidised cafe.We want Boden to be the place everyone wants to work. Friendly and open, understanding and supportive. A best-of-British company with diverse teams, equal opportunities, and fair working and recruitment practices. We believe in hiring the best person for the job whoever they are, helping them thrive in it and celebrating their individuality.We would like to encourage people from a diverse range of backgrounds to apply for our roles. If you need any reasonable adjustments or additional support during your application process, please do not hesitate to let us know.
Expected salary
Location
London
Job date
Tue, 18 Feb 2025 03:56:34 GMT
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