Activism and Outreach Specialist

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Description

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The Activism and Outreach Specialist key responsibilities will include administration of WWF’s premier activism vehicle, the Panda Ambassador Program, as well as engaging a broader set of WWF activists in conservation advocacy. Working under the Manager’s guidance, this role will drive meaningful engagement with WWF’s campaigns and initiatives.

The Specialist will play a central role in the day-to-day functioning of the Panda Ambassador Program, with a focus on recruitment, onboarding, project coordination, and leadership development. The Specialist will develop resources and strategies that empower Ambassadors, align their efforts with WWF’s broader campaigns, and elevate their stories. The Specialist will also more broadly support key Activism and Outreach functions and initiatives outside the Panda Ambassador program.

• Responsibilities:
• Panda Ambassador Program Management
• Lead the day-to-day administration of the Panda Ambassador Program, including recruitment, candidate vetting, onboarding, and advising on projects.
• Develop and implement recruitment strategies to target high-engagement candidates.
• Coordinate and develop resources (e.g., toolkits, project templates, educational materials) to support Ambassadors’ projects and engagement, using tools like Airtable and Canva.
• Lead monthly Panda Ambassador calls, fostering community engagement through updates, shout-outs, and challenges.
• Ensure Ambassador activities align with broader campaign narratives.

Activism & Outreach Support:

• Research and recommend best practices and emergent technologies, tools, and tactics. 
• Support the planning and execution of major Activism & Outreach events like WWF’s annual Lobby Day, panel discussions with experts, and mobilizations. 
• Manage annual Youth Conservation Leadership Award application and review process and awardee engagements throughout the year.
• Coordinate and implement WWF’s activism social media strategy, creating content, scheduling posts and collaborating with other organization channels on the @WWF_Act Instagram account.
• Track and report on key engagement metrics, providing data-driven insights to improve program effectiveness.

 Duties:

• Problem Solving/Results: Oriented: Demonstrates initiative and a solutions-focused mindset in managing WWF’s Panda Ambassador Program and broader activism initiatives. Takes ownership of challenges, proactively identifies opportunities for engagement and growth, and drives measurable impact in our advocacy efforts.
• Accountability/Initiative: Proactively develops resources, organizes events like Panda Ambassador monthly calls, and enhances participation of activists with thoughtful, self-driven, innovative tactics, ensuring alignment with WWF’s broader campaign goals.
• Communication: Delivers excellence in written and verbal communication by crafting compelling content and resources for Panda Ambassador program and activism social media channels and facilitating community discussions. Pays close attention to detail to ensure messaging is accurate and aligned with WWF’s mission. Acts as a proactive communicator within the team, keeping colleagues informed, sharing insights, and ensuring alignment across projects to enhance collaboration and efficiency.
• Organizational Skills/Detail-Oriented: Effectively manages multiple projects, deadlines, and team needs while maintaining precision and consistency. Utilizes tools like Airtable and Canva to streamline workflows and ensure successful execution of activism and outreach initiatives.
• Collaboration & Teamwork: Fosters strong relationships with external audiences, including activists, Youth Conservation Leadership Awardees, and Panda Ambassador program participants, to support engagement and leadership development. Works cross-functionally with internal teams to align activism strategies, ensuring content and outreach efforts effectively reach and mobilize both Panda Ambassadors and broader activist audiences through events, social media, and other engagement platforms.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field.
• Minimum 4 years of relevant experience.
• Demonstrated experience in online advocacy or activism.
• Proficiency in:
• Canva and Airtable
• Social media content creation (Instagram, X/Twitter)
• Microsoft Office Suite (Word, Outlook, Excel)
• Proven ability to translate complex scientific concepts for general audiences.
• Project Management: Ability to prioritize and manage multiple projects in a fast-paced environment
• Excellent communication skills, with the ability to foster collaboration across departments.
• Ability to effectively prioritize and produce high-quality work under time constraints.  
• Proven ability to work both independently and as part of a team.
• Committed to building and strengthening a culture of inclusion within and across teams.

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