Manager, Content & Insights

Job title:

Manager, Content & Insights

Company

Royal Bank of Canada

Job description

Job SummaryJob DescriptionWhat is the opportunity?We’re looking for a driven Manager of Content & Insights to help elevate our brand through the management and execution of our content strategy. In this role, you will have your finger on the pulse of proactive and reactive content and brand initiatives across Wealth Management Canada, supporting their development and delivery. Reporting to the Senior Manager, Content Strategy & Distribution, you will also support the day-to-day administration and management of integral content strategy components such as process, governance, and research. This is a full-time role, with a 3-day minimum per week in-office commitment at our RBC Centre location in downtown Toronto.What will you do?

• Asset Development and Oversight: Support and manage the development of marketing assets in support of content strategy execution. This includes copywriting, collaboration with designers, developers, and other stakeholders, quality assurance, and more.

• Process Management and Governance: Oversee the content development and distribution process and ensure proper governance.

• Support Content Strategy Insights and Optimization: Maintain content calendar and support on recommendations to streamline content distribution. Support content audits across channels to eliminate risks and redundancies and improve user experience. Support with insights and analytics initiatives as necessary.

• Collaborate with stakeholders across Wealth Management Canada: Build relationships with relevant stakeholders across marketing, communications and other teams within Wealth Management Canada to progress the Content & Insights teams’ vision and approach.

• Project Planning and Budgeting: Support the planning and budget needs of the team.

What do you need to succeed?Must Have

• 3+ years of experience in a content marketing and/or brand role
• Strong project management skills, attention to detail and ability to collaborate effectively with multiple teams
• Proven track record of executing a content and/or brand strategy, including campaigns
• Experience with digital marketing platforms and applications such as Salesforce Marketing Cloud, Seismic, Hearsay, and Yext
• Experience leveraging project management tools such as Wrike
• Ability to support and elevate team culture

Nice to Have

• Bilingual (FR)
• Strong understanding of analytics and reporting
• Experience leveraging design platforms and applications such as Adobe or Canva

What’s in it for you?We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Work in a dynamic, collaborative, progressive, and high-performing team
• Access to a variety of job opportunities across business and geographies

Job Skills Brand Marketing, Communication, Creativity, Cross Promotions, Customer Behavior, Industry Knowledge, Long Term Planning, Marketing, Marketing Activities, Product ServicesAdditional Job DetailsAddress: RBC CENTRE, 155 WELLINGTON ST W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: WEALTH MANAGEMENTJob Type: RegularPay Type: SalariedPosted Date: 2025-03-14Application Deadline: 2025-03-29Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Expected salary

Location

Toronto, ON

Job date

Sun, 16 Mar 2025 00:46:41 GMT

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