Channel Marketing Manager – Commercial

Job title:

Channel Marketing Manager – Commercial

Company

Rockwool

Job description

We are seeking a Channel Marketing Manager ​- Commercial based in our Milton, Ontario headquarters location to join the ROCKWOOL Marketing Team. This position reports to our Director of Brand & Marketing, N.A. and is a full time role requiring frequent travel of up to 30%. This position has no direct reports.

Ready to help build a better future for generations to come?

In an ever-changing, fast paced world, we owe it to ourselves and our future generations to live life responsibly. At ROCKWOOL, we work relentlessly to enrich modern living through our innovative stone wool solutions. We are proud to be ranked by the prestigious Corporate Knights Inc. as the world’s most sustainable building material company in 2023.

Join us and make a difference!

Your Future Team

Our marketing team makes it possible to communicate our value as a building material to architects, developers, builders, contractors, and homeowners across North America. The Commercial Channel Marketing Manager is the conduit between our customer and sales team, collaborating directly with our partners to develop programs that drive relationships and sales growth.

What You Will Be Doing

The ideal candidate will be an experienced marketing manager who is data-driven and entrepreneurial. The Commercial Channel Marketing Manager owns the commercialization of all trade & architecturally focused activities in the GSD, Specialty, and Insulation distribution channels. This role will have special focus on creating, building, and supporting commercial general contractors through our contractor engagement platform and the wider architectural community through our technical leadership and authority strategy. This role will work together with commercial key account managers to ensure marketing efforts align with sales targets – collaborating on strategy, planning and execution.

• Create annual marketing plans in conjunction with our agencies of record, key account managers, and key customers. These plans include product launch support, advertising, merchandising, promotions, sponsorships, public relations, social media strategy/messaging, and the development of marketing materials and tools
• Continuously engage with key customers and accounts – working collaboratively with their marketing teams on plans that drive sales growth and brand recognition
• Flawlessly execute channel marketing strategic plans – with a focus on internal communications of critical activities and commercialization of internal channel selling tools
• Review, refresh or generate new and relevant marketing content (POP, video, photography, sales enablement tools, end-user content)
• Drive actionable generation of marketing qualified leads using industry leading digital tools
• Provide training both internally and externally on our products, their applications, and their install recommendations to our key customers with the support of technical services teams

• Owner of all stakeholder and channel content on our digital platforms and any third-party sites including: general/sub-contractors, commercial distributors, architects.
• Participation in customer meetings and reviews, as representative of the Marketing and Business Development team
• Development of annual advertising/media plans with agencies
• Support product manager business plans, providing insights where applicable on new product development
• Coordinate and implement the development of training materials & tools with fellow marketing team members, Product Management, Technical, & Building Science
• Execution of regional trade show initiatives
• Manage the internal review by Corporate Legal, Technical & Building Science Teams for all marketing materials (both literature & tools) developed

What You Bring

• 5+ years of experience executing in Marketing and/or Sales roles
• Business Degree (master’s degree an asset)
• Experience working within the building materials industry a plus
• Excellent organizational and data-driven analytical skills
• Strong presentation skills with the ability to engage both internal and external stakeholders
• High proficiency with digital marketing tools (Marketo, Google Data Studio, Dynamics CRM, Adobe creative cloud)
• Ability to successfully manage multiple priorities and meet established deadlines
• Comfortable learning and teaching technical concepts
• High proficiency with MS Office, SAP ERP software and MS Teams for virtual communication

What We Offer

• Competitive Salary
• Generous Benefits – Effective your first day!
• Comprehensive Medical, Dental and Vision coverage
• Educational Assistance
• 401K Match – up to 6%
• No cost Life and Disability Programs
• Company provided Personal Protective Equipment
• Employee Assistance Program (EAP)
• Fitness reimbursement
• Work-Life Balance
• Paid Time Off (PTO)
• 12 Paid Holidays per year
• Paid Parental Leave

Who We Are

We are the world leader in stone wool solutions. Founded in 1937 in Denmark, we transform volcanic rock into safe, sustainable products that help people and communities thrive. We are a global company with more than 12,000 employees, located in 40+ countries with 51 manufacturing facilities… all focused on one common purpose – to release the natural power of stone to enrich modern living.

Sustainability is central to our business strategy. ROCKWOOL was one of the first companies to commit to actively contributing to the United Nations Sustainable Development Goals (SDG’s) framework and are actively committed to 11 SDGs, including SDG 14, Life Below Water. Through our partnership with the One Ocean Foundation and in connection with our sponsorship of the Denmark SailGP team, we will help raise awareness around ocean health challenges in an effort to accelerate solutions to protect it.

Work Environment & Conditions

• Our offices are thoughtfully designed to foster collaboration, creativity, and opportunities for social engagement, allowing employees to find balance and bring their best selves to work.
• ROCKWOOL believes in giving back to the communities where we operate. Our offices worldwide engage in philanthropic initiatives, community involvement, and sustainability efforts that contribute to improving society and the environment. We encourage our employees to get involved and make a positive impact in the communities we serve.

Diverse and Inclusive Culture

We want all our people to feel valued, respected, included and heard. We employ 79 different nationalities worldwide and are committed to providing equal opportunities to all employees, promote diversity, and work against all forms of discrimination among ROCKWOOL employees.

At ROCKWOOL, you will experience a friendly team environment. Our culture is very important to us. In fact, we refer to our culture as “The ROCKWOOL Way”. This is the foundation in which we operate and is based upon our values of ambition, responsibility, integrity and efficiency.

ROCKWOOL is proud to be an Equal Opportunity Employer. We evaluate qualified candidates without regard to race, color, national origin, religion, gender, age, marital status, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.

Expected salary

Location

Milton, ON

Job date

Fri, 24 Nov 2023 08:42:04 GMT

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