Content Marketing Specialist

EasyJet

Job title:

Content Marketing Specialist

Company

EasyJet

Job description

The JobThe Content Marketing Specialist exists to support the Content Marketing Strategy Lead to maximise easyJet’s reach and impact across owned and organic channels, with a core focus on social media (specifically Instagram, TikTok and Facebook)You will create Content for easyJet’s social media channels, to inspire travel and drive demand, measure, optimise, analyse and report on social media content, aligned to broader marketing and business KPIsEnsure content marketing plans and calendars are well documented, with clear performance forecasts, provide creative consultancy to regional Content Marketing Specialists using agreed best practice and playbooks and work closely with local marketing teams to understand commercial priorities, and translate them into impactful content franchises.What you will be doingCreate and own the central documentation that provides a consolidated view of content marketing plans, develop and deliver epic content for our social media channels – both independently and in partnership with our social media agency through effective briefing and relationship managementEnsure cybersecurity best practice maintained with account and password management for social media channelsProvide content creation support to Content Marketing Specialists in regional teams and support ad-hoc content requests and needs for markets without dedicated Content Marketing SpecialistsQualificationsWhat you will need to do this roleYou will be a subject matter expert in social media – from planning and creation to deployment and measurementConfident with both creativity and data analytics – our social media programme is focused on delivering against a number of core metrics, and analysing performance against them and establishing forecasts is an essential part of this roleYou will understand and have experience of using other owned and organic channels incl. CRM, web and app copy is desirable along with experience of shooting/creating social-first content, and copywritingYou will also need to be organised with exceptional attention to detail as well as being a team player.The role will require occasional travel.What you’ll get in return:Competitive base salaryUp to 20% bonus25 days holidayBAYE, SAYE & Performance share schemes5% pensionLife AssuranceFlexible benefits packageExcellent staff travel benefitsLocation & Hours of WorkThis role is full time and hybrid where we spend 60% of our time together as a team at our head office at Luton Airport and our Agency offices in London with some occasional travel.About easyJetReady to make your next move? How about make your mark? Join a team with unstoppable drive and passion at easyJet.At easyJet our aim is to make low-cost travel easy – connecting millions of people to what they love using Europe’s best airline network, great value fares, and friendly service.Whether you’re working as part of our front-line operations or in our corporate roles, we’ll give you everything you need to make a personal impact on our growing business. We believe in sharing new opportunities, stepping up to challenges and supporting each other with our Orange Spirit.Make a difference with your next role. Make it easyJet.ApplyComplete your application on our careers site.We encourage individuality, empower our people to seize the initiative, and never stop learning. We see people first and foremost for their performance and potential and we are committed to building a diverse and inclusive organisation that supports the needs of all. As such we will make reasonable adjustments at interview through to employment for our candidates.#LI-CH1 #LI-HYBRID

Expected salary

Location

Luton Airport, Bedfordshire – London

Job date

Tue, 17 Dec 2024 05:26:42 GMT

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