Digital Fundraising Strategist

UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. To save their lives. To defend their rights. To help them fulfil their potential. 

Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone. 

And we never give up. 

For every child, a vision 

UNICEF in Serbia prioritizes efforts to effectively and efficiently improve children’s health, nutrition, protection, education, early childhood and adolescent development. We focus on the most vulnerable children, reaching out with efforts to end discrimination. UNICEF supports the Government of Serbia, and works with governmental and non-governmental organizations, civil society, the business sector, and media to drive change for and with children and young people.

How can you make a difference? 

The Digital Fundraising Strategist is a part-time consultancy within the UNICEF Serbia Private Sector Fundraising and Partnership section that will support UNICEF Serbia to maximize fundraising revenues through our digital channels, focusing on recruitment of regular monthly donors from the business sector.

Duration of the assignment: March – December 2024 (part-time, remote)

Scope of work:

• Provide guidance and information on SEO and search term optimization, advise on strategic content creation and structuring, assist in framing and scoping the project, establish Key Performance Indicators (KPIs) and Objectives and Key Results (OKRs), optimize the portal, and implement strategic advertising initiatives. Additionally, offer support in CRM establishment and advise on sales and marketing funnel development, roles, and requirements.
• Project Phases: In the initial phase, which spans over one month, prepare a comprehensive plan and requirements document. This phase is crucial for setting a strong foundation for the project.
• Subsequent Phases: Following the initial phase, support the project by working 4 hours per week. This will include one weekly sprint meeting where we discuss the progress of the project, adapt to changing circumstances, and refine our approach as needed.
• Project Duration: Projects of this nature typically take between 3 to 6 months, with a potential to expand to additional 6 to 12 months.

To qualify as an advocate for every child, you will have… 

• A university degree, or a high school diploma, with an additional two years of qualifying experience may be accepted in lieu of a university degree.
• A minimum of 5 years of progressively responsible professional experience in digital fundraising or marketing is required.
• Proven track-record in delivering successful digital marketing strategies with demonstrated financial results.
• Proven project management skills delivering complex projects on time and on budget, with a strong knowledge of all the financial aspects of digital fundraising/marketing, including analysis of costs/income, ROI, conversion and attribution data and all other relevant KPIs.
• Experience with conducting audience research and insight projects are an advantage.
• Experience of working on analytics, digital attribution and campaign tracking projects is an advantage.
• Experience of working in an Agile environment will be highly desirable.
• Fluency in both Serbian and English is required.

For every Child, you demonstrate… 

UNICEF’s values of Care, Respect, Integrity, Trust, Accountability, and Sustainability (CRITAS). 

 How to apply?

The application must include a financial proposal as a separate document, providing the following information:

1. Fee per hour (in RSD).

UNICEF offers reasonable accommodation for consultants/individual contractors with disabilities. This may include, for example, accessible software, travel assistance for missions or personal attendants. We encourage you to disclose your disability during your application in case you need reasonable accommodation during the selection process and afterwards in your assignment. 

UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will be expected to adhere to these standards and principles and will therefore undergo rigorous reference and background checks. Background checks will include the verification of academic credential(s) and employment history. Selected candidates may be required to provide additional information to conduct a background check. 

Remarks:  

Only shortlisted candidates will be contacted and advance to the next stage of the selection process. 

Individuals engaged under a consultancy or individual contract will not be considered “staff members” under the Staff Regulations and Rules of the United Nations and UNICEF’s policies and procedures, and will not be entitled to benefits provided therein (such as leave entitlements and medical insurance coverage). Their conditions of service will be governed by their contract and the General Conditions of Contracts for the Services of Consultants and Individual Contractors. Consultants and individual contractors are responsible for determining their tax liabilities and for the payment of any taxes and/or duties, in accordance with local or other applicable laws.