Director, Integrated Marketing

Job title:

Director, Integrated Marketing

Company

Deloitte

Job description

Job Type: Permanent
Work Model: Hybrid
Reference code: 128700
Primary Location: Toronto, ON
All Available Locations: Burlington, ON; Calgary, AB; Edmonton, AB; Fredericton, NB; Halifax, NS; Kitchener, ON; Moncton, NB; Ottawa, ON; Regina, SK; Saint John, NB; Saskatoon, SK; St. John’s, NL; Toronto, ON; Vancouver, BC; Victoria, BC; Winnipeg, MBOur PurposeAt Deloitte, we are driven to inspire and help our people, organization, communities, and country to thrive. Our Purpose is to build a better future by accelerating and expanding access to knowledge. Purpose defines who we are and gives us reason to exist as an organization.By living our Purpose, we will make an impact that matters.

• Learn from deep subject matter experts through mentoring and on the job coaching.
• Be empowered to lead and have impact with clients, our communities and in the office.
• Be expected to share your ideas and to make them a reality.
• Be part of a firm that leads the way and pushes themselves to look like contemporary Canada.

—The Business:Deloitte in Canada:Deloitte provides audit & assurance, consulting, financial advisory, risk advisory, tax and related services to public and private clients spanning multiple industries. Deloitte serves four out of five Fortune Global 500® companies through a globally connected network of member firms in more than 150 countries and territories bringing world-class capabilities, insights, and service to address clients’ most complex business challenges.Deloitte Canada is one of the largest professional services firms in Canada and provides services to a wide range of Canadian and international clients. The team is a passionate and diverse group of leaders united in their commitment to protect and advance the interests of our clients, people, and all Canadians. Over the past year, we have continued our journey to advance Diversity, Equity, and Inclusion (DEI) within our firm and with our clients. Our DEI strategy is based on our vision of ‘Deloitte is for everyone’. We believe it is a catalyst for achieving the Category of One aspiration as we see ‘strength in our diversity’, ‘Equity in our experience’, and ‘Culture driven by Inclusion’. We aspire to build a workforce reflective of the diversity of contemporary society and stay committed to creating a culture where everyone has an equal opportunity to grow, develop and succeed. We understand that prioritizing DEI is both the right and the smart thing to do. Right, because it’s about fairness, respect, and empowerment. Smart, because DEI success also drives greater collaboration, innovations, and productivity.As we continue to build a more diverse and inclusive workforce, we know we must go even further to realize our aspirations. That’s why we are introducing new initiatives to sponsor and promote leaders-particularly women and racialized people-at every stage of their career, and to hire more diverse talent at every level. Fostering DEI is a value that’s woven throughout our culture and owned by all of our people at every level. We’re at our best when we make Deloitte a place where everyone can be their best and truest selves.The OpportunityDeloitte’s marketing team is seeking a Director, Integrated Marketing to lead the strategic development and execution of multi-channel marketing initiatives that enhance brand positioning, drive engagement, and accelerate business growth.
The ideal candidate is an agile and forward-thinking leader with expertise in omnichannel marketing, campaign management, customer segmentation, data-driven storytelling, and change leadership. They will foster a high-performing, inclusive team, and champion a culture of innovation, impact, and measurable success. They will be responsible to delivering our go-to-market approach and campaigns for the firm’s strategic growth opportunities. Success will be measured by brand reach, engagement, market association, and revenue-influencing metrics (leads, pipeline acceleration, and sales growth).Roles and Responsibilities

• Set the vision and strategic direction for integrated marketing, campaign architecture, and identifying emerging marketing trends to position Deloitte Canada as the industry leader.
• Lead , Develop and mentor a high-performing, diverse marketing team that executes omni-channel marketing strategies that drive brand health, generate interest in our services, and influence sales. Marketing strategies include paid, owned, and earned media and are developed in partnership with our internal agency (creative, digital, PR) and our internal clients / businesses and industries.
• Provide executive leadership by coaching and developing a team of 20+ marketers, focusing on empowerment, digital transformation, capability-building, and outcome-driven performance reporting.
• Foster a culture of innovation by embedding data-driven insights, AI-driven personalization, and test-and-learn methodologies into marketing strategies.
• Identify and apply industry trends, emerging technologies, and competitive intelligence to cultivate a culture of agility, efficiency, and innovation. Introduce and integrate GenAI, workflow automation, and hyper-personalization best practices into marketing operations.
• Lead marketing performance management, overseeing budgets, KPIs, and real-time analytics dashboards to ensure the function is delivering measurable business impact, marketing ROI, and operational efficiencies with an always-optimizing mindset.
• Act as a strategic advisor and partner to the businesses and key stakeholders, understanding their goals, expertise, and needs to shape he most effective marketing strategies
• Collaborate closely with the CMO and peers in marketing leadership on the transformation of the function stepping up to lead taskforces that accelerate priority areas of the marketing function e.g. digital, leading marketing examples, or upskilling.
• Operate with autonomy and strategic foresight, proactively identifying opportunities, communicating priorities, and mitigating risks with clarity and precision.

Enough about us, let’s talk about youKey Attributes & Competencies

• Proven leadership in B2B and B2C marketing, driving high-performance teams to deliver brand impact, demand generation, and measurable business growth.
• Track record of transforming marketing functions, leading digital transformation, operational efficiency, performance measurement, and change management at scale.
• Strategic and influential advisor with experience engaging senior executives to align marketing strategies with corporate growth objectives.
• Expertise in integrated marketing, digital strategy, marketing operations, and data-driven decision-making, ensuring seamless customer experiences across all channels.
• Passionate about leadership and people development, fostering a collaborative, inclusive, and high-performing team culture.
• Strong operational acumen, leveraging technology, analytics, and process optimization to drive marketing excellence.
• Strategic thinker with hands-on execution ability, capable of selling in ideas, shaping marketing strategies, and delivering high-impact campaigns.
• Skilled facilitator of working sessions and executive workshops, driving alignment and action among senior stakeholders.
• Thrives in agile, collaborative environments, operating effectively without reliance on hierarchical structures.
• 10+ years of marketing experience, 5+ of which include leading large teams.
• Professional services experience is an asset

Total RewardsThe salary range for this position is $140,000 – $260,000, and individuals may be eligible to participate in our bonus program. Deloitte is fair and competitive when it comes to the salaries of our people. We regularly benchmark across a variety of positions, industries, sectors, targets, and levels. Our approach is grounded on recognizing people’s unique strengths and contributions and rewarding the value that they deliver.Our Total Rewards Package extends well beyond traditional compensation and benefit programs and is designed to recognize employee contributions, encourage personal wellness, and support firm growth. Along with a competitive base salary and variable pay opportunities, we offer a wide array of initiatives that differentiate us as a people-first organization. Some representative examples include: $4,000 per year for mental health support benefits, a $1,300 flexible benefit spending account, 38+ days off (including 10 firm-wide closures known as “Deloitte Days”), flexible work arrangements and a hybrid work structure.Our promise to our people: Deloitte is where potential comes to life.Be yourself, and more.We are a group of talented people who want to learn, gain experience, and develop skills. Wherever you are in your career, we want you to advance.You shape how we make impact.Diverse perspectives and life experiences make us better. Whoever you are and wherever you’re from, we want you to feel like you belong here. We provide flexible working options to support you and how you can contribute.Be the leader you want to beSome guide teams, some change culture, some build essential expertise. We offer opportunities and experiences that support your continuing growth as a leader.Have as many careers as you want.We are uniquely able to offer you new challenges and roles – and prepare you for them. We bring together people with unique experiences and talents, and we are the place to develop a lasting network of friends, peers, and mentors.The next step is yoursAt Deloitte, we are all about doing business inclusively – that starts with having diverse colleagues of all abilities. Deloitte encourages applications from all qualified candidates who represent the full diversity of communities across Canada. This includes, but is not limited to, people with disabilities, candidates from Indigenous communities, and candidates from the Black community in support of living our values, creating a culture of Diversity Equity and Inclusion and our commitment to our , and the .We encourage you to connect with us at if you require an accommodation for the recruitment process (including alternate formats of materials, accessible meeting rooms or other accommodations) or for any questions relating to careers for Indigenous peoples at Deloitte (First Nations, Inuit, Métis).By applying to this job you will be assessed against the Deloitte Global Talent Standards. We’ve designed these standards to provide our clients with a consistent and exceptional Deloitte experience globally.Deloitte Canada has 20 offices with representation across most of the country. We acknowledge that Deloitte offices stand on traditional, treaty, and unceded territories in what is now known as Canada. We recognize that Indigenous Peoples have been the caretakers of this land since time immemorial, nurturing its resources and preserving its natural beauty. We acknowledge this land is still home to many First Nations, Inuit, and Métis Peoples, who continue to maintain their deep connection to the land and its sacred teachings. We humbly acknowledge that we are all Treaty people, and we commit to fostering a relationship of respect, collaboration, and stewardship with Indigenous communities in our shared goal of reconciliation and environmental sustainability.

Expected salary

Location

Toronto, ON

Job date

Fri, 07 Mar 2025 06:20:16 GMT

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