Director, Marketing Insights and Operations

Job title:

Director, Marketing Insights and Operations

Company

Royal Bank of Canada

Job description

Job SummaryJob DescriptionWhat is the opportunity?As a leader within the RBC Wealth Management Global Marketing team, the Director, Marketing Insights and Operations plays a key role in the development and execution of content strategies, marketing insights, operations and performance measurement and analysis.The Director, Marketing Insights and Operations will act as a catalyst for WM marketing ideation and innovation, driving cross-region collaboration and new capability development. They will be responsible for building and maintaining strong internal and external relationships with WM partners, vendors and agencies. Similarly, this role will establish key relationships across RBC in all applicable disciplines including content, brand, analytics, strategy, operations, supplier management and technology.What will you do?

• Perform comprehensive landscape reviews and analyses to develop robust reports on industry updates, research, marketing trends and competitor strategies to stay ahead of evolving market shifts.
• Support the development of a global content strategy, ensuring alignment with overarching RBC Wealth Management brand positioning, business objectives and client needs.
• Lead the optimization of marketing processes, tools and workflows to ensure efficient collaboration between global WM marketing teams.
• Define/implement performance metrics and lead reporting to evaluate the success of digital channels, content, lead generation, SEO and regional campaigns.
• Use advanced analytics tools to track performance, analyze trends and provide actionable insights to stakeholders globally.
• Foster a team culture based on collaboration, communication, continuous learning and innovation.
• Manage and mitigate risks to RBC by ensuring appropriate technologies, processes and procedures are established for marketing initiatives globally.
• Act as main liaison for the promotion of all global WM award content, including facilitating WM content for submission process (when relevant), managing award vendor relationships, acquiring internal approvals for the purchase of award assets, promotion of award win on external website, provide guidance to LOB leaders on award events and attendees, and communication of the win to all functional teams to promote (social media, internal communications, etc.).
• Stay connected to partners across RBC, ensuring alignment between global Wealth Management and Enterprise initiatives.

What do you need to succeed?Must-have:

• Minimum of eight years of work experience in a consulting, corporate marketing and/or agency environment. Global experience is an asset.
• Demonstrated ability in project design, management and implementation.
• Interpersonal skills and ability to develop strong relationships at every level of the organization.
• Strong analytical mindset with the ability to digest complex data and present clear, actionable insights in easy-to-understand reports.
• Experience conducting market research, analyzing trends and performing competitor analysis to inform marketing strategies.
• Comfortable working in ambiguous situations and across different lines of business.
• A strong people leader with the ability to inspire and motivate a team towards achieving common and individual goals.
• Exceptional written and verbal communication skills.
• Strong organizational skills and an ability to juggle competing tasks.
• A resourceful and optimistic approach to problem-solving, collaboration and managing

relationships with key stakeholders. * Strong presentation and project management skills and the ability to execute independently.

• Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment.

Nice-to-have

• Experience in corporate strategy, consulting or product management/strategy experience within a financial services or technology company.
• Understanding of financial institutions and products as they relate to high-net-worth individuals.
• Hands-on experience with project management tools (e.g. Wrike, Jira).
• Canadian Securities Course.

What’s in it for you?We thrive on the challenge to be our best. Our team is defined by progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Flexible work arrangements, including hybrid and remote options, to help you balance your personal and professional priorities.
• Access to training, mentorship programs and development resources to support your career growth.
• Opportunities to work on meaningful projects that make a difference for clients and communities.
• A comprehensive Total Rewards program, including competitive compensation and benefits.

Job Skills Analytical Analysis, Brand Management, Business Intelligence (BI) Reporting, Communication, Consulting, Cross-Channel Marketing, Customer Behavior, Industry Knowledge, Marketing Strategies, Market Research, Measurement Tools, Team OperationsAdditional Job DetailsAddress: RBC CENTRE, 155 WELLINGTON ST W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: HUMAN RESOURCES & BMCCJob Type: RegularPay Type: SalariedPosted Date: 2025-03-17Application Deadline: 2025-03-31Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Expected salary

Location

Toronto, ON

Job date

Wed, 19 Mar 2025 07:27:04 GMT

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