Director of Marketing and Communication

Job title:

Director of Marketing and Communication

Company

Minnesota Oncology

Job description

Overview:

MINNESOTA ONCOLOGY

Minnesota Oncology offers its employees an exciting, fast-paced, and challenging work environment. We are currently looking for an individual with passion for the healthcare field and someone that can commit to personal accountability and integrity. An ideal candidate will also have excellent oral and written communication skills with an ability to collaborate and work in a team based environment.

Come join this dynamic team who is passionate about providing exceptional care to our patients.

Why Work for Us?

We offer a competitive benefits package that includes –

• Medical
• Dental
• Vision
• Life Insurance
• Short-term and Long-term Disability Coverage
• 401k plan that comes with a company match
• Wellness program that rewards you practicing a healthy lifestyle
• Tuition Reimbursement
• Employee Assistance Program and Discount Program to some of your favorite retailers

Responsibilities:

• Responsible for managing the marketing function.
• Develops, implements, and executes marketing strategies and plans to achieve annual and long-term growth goals.
• Responsible for executing media requests including drafting public relations materials, coordinating interview requests and responses, and serving as practice spokesperson
• Develops and implements a cohesive statewide practice brand identity for all mediums, including print, video, web-based design and multimedia interactive presentations. Responsible for the ongoing management of the practices brand identity system, including the education of vendors, employees, and the community.
• Responsible for directing the production of marketing materials, including brochures, advertisements, posters, PowerPoint presentations, website and other digital assets, signage, training materials, etc. Liaises with copywriters, content owners, customers and outside vendors to manage projects, including administrative responsibilities (such as approvals and budgets) required to complete the project.
• Masterfully uses organizational knowledge to maneuver through formal and informal channels to get things done quickly and effectively. Develops and manages internal and external relationships in order to facilitate work and achieve business goals. Builds relationships with corporate marketing department in order to facilitate work and fully utilize corporate resources.
• Writes Requests for Proposals, sources for vendors, and negotiates contracts within budgets to achieve business results.
• Manages advertising relationships. Responsible for product advertisements/marketing and transaction archiving.
• Coaches and develops staff. Responsible for interviewing, recommending hires, assessing performance, recommending salary changes, and progressive discipline. Enforces adherence to The US Oncology Network policies.
• May supervise oncology liaisons in their role including, but not limited to, sales planning, analysis, targeting, reporting, and development of their territories. Ensures referral feedback/issues are addressed appropriately.
• May be responsible for development and implementation of practice growth strategy in core markets; consciously evaluate staffing requirements to align with strategy
• Provides leadership and guidance for practice growth by establishing and reporting of expected standards of performance, goals and sales initiatives
• May utilize Client Relationship Management (CRM), market analysis, trends, and performance reporting to develop sales plans and track practice growth. –
• May be responsible for supporting practice growth efforts through practice visits, sales calls, tumor boards, community events, trade shows and cross-business collaboration.
• Executes administrative duties, including managing travel expenses within guidelines and budget, timely completion of expense reports, and use of tools such as Salesforce and Business Objects.
• May work closely with corporate patient growth team on hiring, training assessment and development of liaisons.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, or a related field. MBA preferred, but not required.
• Minimum twelve (12) years of marketing and/or sales experience, preferably in a Healthcare environment, with at least 5 years at a management level.
• Extensive corporate or healthcare marketing work experience with progressively more responsibility required.
• Knowledge of production environment, including printing, advertising, and video.
• Experience working in a creative team environment and creative project management experience required.

Additional Attributes:

• Organizational Planning Skills: Knowledge and demonstrated success in effective cross-departmental and employees interface toward significant shared goals. Initiates organizational improvements to enhance productivity and works with others to institutionalize them, when appropriate
• Teambuilding and Leadership: Creates a climate in which people want to do their best; can motivate many kinds of direct reports and team or project members; can assess each person’s hot button and use it to get the best out of him/her; pushes tasks and decisions down; empowers others; invites input from each person and shares ownership and visibility; makes each individual feel his/her work is important, is someone people like working for and with. Assesses talent, provides candid feedback on strengths and needs, and invests in development of employees.
• Negotiating Skills: Can negotiate skillfully in tough situations with both internal and external groups; can settle differences with minimum noise; can win concessions without damaging relationships; can be direct and forceful as well as diplomatic; gains trust quickly of other parties to the negotiations; has a good sense of timing.
• Conflict Resolution Skills: Steps up to conflicts, seeing them as opportunities; reads situations quickly; good at focused listening; can hammer out tough agreements and settle disputes equitably; can find common ground and get cooperation with minimum noise.
• Change Agent: Serves as a catalyst for initiating change and innovation within the practice. Demonstrates and involves others in learning about ongoing needs for change. Supports experimentation to test new approaches.
• Effective written and oral communication and interpersonal relationship skills: Consistently shares information freely, accurately, and clearly with various levels in the organization. Uses a variety of communication modes to ensure mutual understanding.
• Leadership Foresight: Anticipates the needs of different audiences and tailors presentation media appropriately. Relates well to all kinds of people at all levels inside and outside the organization, builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse high-tension situations comfortably.
• Time management/Multi-tasking: Uses his/her time effectively and efficiently; values time; concentrates his/her efforts on the more important priorities; gets more done in less time than others; can attend to a broader range of activities.
• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Credibility: Earned over time and gained through trust-building, professionalism, maturity and exhibited confidence.

PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit or stand and talk or hear. Requires full range of body motion including handling and lifting patients, manual and finger dexterity, and eye-hand coordination. Requires standing and walking for extensive periods of time. Occasionally lifts and carries items weighing up to 40 lbs. Requires corrected vision and hearing to normal range.

WORK ENVIRONMENT:
The work environment may include exposure to communicable diseases, toxic substances, ionizing radiation, medical preparations and other conditions common to an oncology/hematology clinic environment. Work may require minimal travel by air or automobile, approximately 50% of workweek.

The US Oncology Network is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.

Expected salary

Location

Minneapolis, MN

Job date

Thu, 25 Jan 2024 08:58:18 GMT

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