Crestline Hotels & Resorts
Job title:
E-Commerce Marketing Manager
Company
Crestline Hotels & Resorts
Job description
Job Description:
Crestline Hotels and Resorts is looking for an e-Commerce Marketing Manager to join our team. Crestline Hotels and Resorts offers competitive wages, great benefits and provides a positive workplace for all our employees.
This is a hybrid role that requires 3 days a week in our Regional office located in Virginia Beach. Hotel brand and marketing experience are preferred!
The e-Commerce Marketing Manager position will facilitate the process of enhancing hotel revenue through Hotel Website Optimization and Search Engine Optimization. The e-Commerce Marketing Manager is responsible for the creation and execution of property based e-commerce programs for all Crestline Hotels & Resort properties.
The objective of this position is to analyze and develop strategies to maximize profitability in conjunction with the Revenue Management Team. This position organizes and/or reviews the planning, design and execution of e-Commerce related action items for the hotels. The position will support the overall development of e-Commerce marketing activities for all Crestline hotels in conjunction with the sales efforts of the Corporate Sales Team.
Responsibilities:
- Complete website and 3rd party updates for all hotels
- Maintain standardized 3rd Party Internet tracking to include corporate rollup reports
- Update hotel websites to ensure compliance auditing of mandatory program participation
- Assist in fulfilling search engine optimization strategies
- Complete website review meetings and complete action plans for updates needed
- Ensure hotels are optimized with their sites. Complete quarterly audits
- Possess in-depth understanding of all brand standards and available resources and assist the branded hotels to ensure that they are maximizing all available resources
- Monitor traffic (possibly to include updating meta-tags for properties)
- Assist with paid media strategies as needed
- Communicate with the Revenue Management team as needed to implement package pricing, promotional participation and the execution of marketing promotions online
- Monitor and ensure that all Crestline Hotels are appropriately represented on all 3rd party channels
- Some travel to hotels in US destinations may be required (less than 10% of the time).
- Execute other duties and responsibilities that may be assigned by the RVP of Sales, EVP of Sales & Marketing or the RVP of Operations.
Education:
- Bachelor’s Degree (four year college, university or foreign equivalency) required.
Experience:
- Experience working with either Marriott or Hilton brand e-Commerce is required.
- Prior experience with e-commerce and/or with third party internet providers required.
- Understanding of search engine optimization and effective implementation.
Crestline Hotels & Resorts LLC is one of the nations’ largest and most respected independent hospitality management companies. Founded in 2000, the company presently manages 129 hotels, resorts and conference and convention centers with nearly 18,100 rooms in 32 states and the District of Columbia. Crestline manages properties under such well-regarded brands as Marriott, Hilton, Intercontinental, Hyatt, as well as independent, private label hotels and conference centers throughout the United States.
Crestline Hotels & Resorts is an Equal Opportunity Employer/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, sexual orientation, gender, identity, or disability status.
Expected salary
Location
Virginia Beach, VA
Job date
Fri, 19 Jan 2024 03:34:42 GMT
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