Entrepreneur Enablement Specialist – 12 Month Term

Job title:

Entrepreneur Enablement Specialist – 12 Month Term

Company

ATB

Job description

:At ATB, we exist to make it possible for our clients, team members and communities. Our purpose is more than aspirational. It’s a real commitment we live every day through our values (what we call the ).Life at ATB is about more than work. In fact, we’re consistently recognized as one of thanks to our high-care, high-performance culture, upheld by the three commitments we make to our team members:Impact in action: No matter where you are in the organization, you’re empowered to make an impact in the lives of our clients and communities.Thrive together: We want you—the unique, authentic you—to feel safe and celebrated at work. We’re on a continuous journey to build the most flexible and inclusive programs.Ready for tomorrow: We want to enable your success through interesting and challenging work, performance enablement, and learning and development.About the roleAs ATB’s next Entrepreneur Enablement Specialist for the Entrepreneurial Growth Team, you will help further differentiate ATB in Alberta’s entrepreneurial ecosystem. Reporting to the Senior Leader of Entrepreneur Enablement, you will be responsible for creating, executing and supporting experiences that meet the educational needs of Alberta’s entrepreneurs through all stages of their business journey. The primary focus of the Entrepreneurial Growth Team is to establish ATB as THE bank of choice for Alberta businesses.The ideal candidate will have an understanding of the entrepreneurial journey and strong experience managing diverse programs and initiatives. You will have experience in delivering content in different mediums and formats, and will have experience working with marketing and communications teams. You will be both strategic and analytical, and will ensure content and programs are engaging and delivering a positive impact.This is a 12 month term opportunity.Accountabilities

• Ensures overall quality and operational excellence of the website (

), content and marketing functions within the Entrepreneurial Growth Team. * Schedules and manages work flowing through internal partners such as the marketing, communications, and brand teams.

• Conducts research and gathers insights to strategize new content and resources for digital channels, including website, newsletter, email, social media, and other channels.
• Ideates, creates, reviews and publishes new content, digital tools and resources to some digital channels.
• Ensures communication across all channels remains consistent, relevant and aligned to the entrepreneur journey and ATB brand voice and guidelines.
• Plans for and executes ATB’s entrepreneur newsletter, including reporting on key results.
• Executes entrepreneurial email programs, including content reviews, email creation, and testing.
• Monitors performance of programs, content and channels, and drives continuous improvement.
• Translates digital marketing and content strategies into recommendations for social media plans, accompanying creative and graphic elements, etc.
• Creates and executes social media posts. This will include writing social copy, curating content, and basic graphic design, where applicable.

Skills, experience & requirementsAccreditation:

• A university degree in marketing, communications, business, or equivalent

Experience and skill requirements:

• At least 5 years of experience in marketing, web content & digital experience
• Direct experience with Hubspot content management systems (CMS), or other like-CMS and marketing platforms
• Knowledge of digital marketing and social media to drive content and program engagement
• Strong project management skills, successfully managed multiple projects simultaneously
• Exceptional collaboration and communication skills
• Experience with website and social media data, key metrics and reporting
• Understanding of SEO best practices and tactics considered an asset
• Expertise in light graphic design considered an asset
• Experience with video scripting and/or filming and/or creation for social and educational content considered an asset
• Financial services experience is an asset

Don’t meet all the requirements on the list?
A resume only goes so far in expressing who you are and the unique perspectives you bring. If you believe your skills and experience align with the role—but you might not check all the boxes—we want to hear from you. We encourage candidates from all work backgrounds, equity-seeking communities and experience levels to apply. If you’re seeking a career where your drive, perspective and growth are celebrated, we want to hear from you.We’re dedicated to building a workforce reflective of those within our communities, and a culture where our team members are equipped with what they need to succeed—their way. Part of creating an inclusive workplace is recognizing our role in advancing Truth and Reconciliation. We are committed to meeting and exceeding the standards set out in the program created by the Canadian Council for Aboriginal Business.What happens next?
If you are shortlisted, you’ll hear from us after the posting closes. Check out our page to learn more about our hiring process. If you need any accommodations throughout this process, please let us know atStay in touch
We’re excited that you’re interested in a career with ATB. Follow us on , and to learn more about what our team is up to.

Expected salary

Location

Calgary, AB

Job date

Sat, 28 Sep 2024 06:46:20 GMT

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