Head of Data, Insights & Reporting

Job id: 082387. Salary: £51,974 – £56,283 per annum, including London Weighting Allowance.

Posted: 12 January 2024. Closing date: 18 February 2024.

Business unit: External Relations. Department: Data Management & CRM.

Contact details:Anja Archer. [email protected]

Location: Guy’s Campus. Category: Professional & Support Services.

Job description

The Brand & Marketing department at King’s College London is seeking an experienced Interim Head of Data, Insights & Reporting to lead and manage the team responsible for the delivery of its data management and reporting capabilities. The team provide a highly skilled internal service resource for the department in support of student recruitment and other marketing related activities. This includes delivery of:

• Centralised data management of the department’s student recruitment and partner dataset via the university CRM toolset. 
• Operational campaign set-up within the CRM and other source systems, to support tracking and measurement of activity.
• Development and delivery of data visualisation reports using internal and external performance data trends and market research.
• Department specific data related processes and governance in alignment with the central Relationship Management Service hub. 
• Technical guidance on these matters.

The Brand and Marketing department provide a variety of services to the University that include Brand, Marketing and Market Research; Portfolio and Pricing; Student Recruitment; Externally Facing Digital Platforms; Partner and Influencer Management and the University’s Relationship Management Service. The team supports the department across these services.

This post will be offered on a fixed term contract for 18 months.

This is a full-time position – 100% full time equivalent.

Key responsibilities

The post-holder will be responsible for the following:

• Leadership and project management of team deliverables which include management of the departments prospect and customer dataset alongside data and reporting tasks in support of campaign activities, including target provision. They will[A1] [A2]  support the DIR team to provide an excellent service to the department, in an agile and time sensitive manner.
• Overall responsibility for ensuring that team manages the delivery of Campaign activity setup within all relevant systems to ensure end to end tracking is possible across all channels of engagement.
• Overall responsibility for ensuring the team deliver the department’s annual reporting maintenance [A3] [A4] plan ensuring the information in its dashboards is up to date with the latest cycles information, across internal and external data sources. 
• Overall responsibility for ensuring the data capture and load process to CRM is timely, accurate and compliant, reviewing driving process improvements as required.
• Close collaboration with the Head of Analytics & Insight to ensure set-up and management of data is accurately driving report development and insights.
• Brand & Marketing lead on projects to support the innovation and evolution of data related campaign processes. These include a combination of both technology and business-led innovations, feeding into development backlogs for CRM improvements or Marketing BI projects. 
• Ensuring that DIR lead the department on compliance matters, support the departments adherence to data protection legislation like GDPR and PECR. 
• Ownership of end-to-end governance processes to support the Brand & Marketing Operating model from data capture, load, through to segmentation, analysis, and reporting. 
• Provide business representation for Brand & Marketing requirements on CRM tool central development backlog for the university. 
• Support on market research, student trends and insights to support the department’s needs, including leading on report, dashboard generation and current trend reporting, alongside the Head of Insights & Analytics. 

Stakeholder engagement, communication, and team management: 

• Line Management of Data Strategy & Reporting Team, which may include both internal and external contractor resource.
• Providing DIR representation within Brand & Marketing meetings and groups, delivering leadership on department data management and reporting matters, including attendance of the Campaign Management Group (CMG).
• Brand & Marketing representation on data related and reporting matters for the CRM, providing requirements and input into the PI planning process.
• Collaboration with stakeholders outside of the department who drive data management and reporting requirements, including Strategy, Planning & Analytics (SPA), Admissions, SED, IT and the Relationship Management Service and Information and Compliance.
• Collaboration with 3rd party suppliers on all data management matters related to Brand & Marketing activity. 
• Contribution to any other appropriate committees, projects or workgroups as required.

The above list of responsibilities may not be exhaustive, and the post holder will be required to undertake such tasks and responsibilities as may reasonably be expected within the scope and grading of the post.

Skills, knowledge, and experience

• Background in data management and or reporting and insight from a Marketing perspective. 
• Skilled in managing and inspiring teams, demonstrating a track record of successful leadership. 
• Excellent project management skills 
• Familiarity with Agile ways of working 
• Excellent eye for detail 

Essential criteria

Desirable criteria