Integrated Marketing Strategist

Job title:

Integrated Marketing Strategist

Company

Unicef

Job description

Organization OverviewUNICEF USA (“UUSA” or “We”) relentlessly pursues a more equitable world for every child, upholding the rights of all children and empowering every child, everywhere. We also support the fundamental belief that children should have a voice and role in shaping their futures and the futures of their communities.
Over eight decades, the United Nations Children’s Fund (UNICEF) has built an unprecedented global support system for the world’s children, and has boldly taken on the biggest, seemingly impossible challenges facing children. UNICEF relentlessly works day in and day out to deliver the essentials that give every child an equitable chance in life: health care and immunizations, safe water and sanitation, nutrition, education, emergency relief and more. UNICEF USA advances the global mission of UNICEF by rallying the American public to support the world’s most vulnerable children.
We know that sustainable change is attainable, but it can’t be achieved alone. It takes a committed team – individuals, governments, corporations, volunteers and staff – who demonstrate a relentless commitment to working tirelessly, day in and day out in some of the toughest, hardest to reach places. Big problems need big solutions, and we harness our collective, global voice and energy to do more good, in more places for children. We will never stop supporting UNICEF to develop smarter, more cost-effective solutions; scaling up proven, data-driven programs; and harnessing new technologies to create measurable change for children.
UUSA is organized under the laws of New York State as a not-for-profit corporation. As such, UUSA is a tax-exempt organization as defined under Section 501C(3) of the Internal Revenue Code and is governed by an independent, non-salaried Board of Directors.Position: Integrated Marketing StrategistLocation: National/Flexible, East Coast Working Hours required.FLSA Status: ExemptSalary: The estimated salary range for this role is $81,850 – 106,400. The midpoint for this salary range is $106,400. Actual pay will vary based on varying factors, including but not limited to relevant experience.The PositionThe Integrated Marketing Strategist is responsible for supporting the Philanthropy pillar of the Marketing & Communications’ Center of Excellence (COE), including serving as the focal point and marketing subject matter expert for Global Cause Partnerships (within Institutional Partnerships) and Planned Giving (within Individual Giving). The purpose of this role is to provide 360 integrated marketing and communications guidance to reinforce UNICEF USA’s mission, elevate brand equity, achieve enterprise-level strategies, and support the business units’ operational plans. The Integrated Marketing Strategist will facilitate campaign engagement across a diverse philanthropy-focused portfolio, build partnerships with respective business units, and steward COE strategies and process to drive strategic plan outcomes.This position will report to the Director, Integrated Marketing Strategy.Key Responsibilities (included, but are not limited to):

• Serve as lead focal point for Global Cause Partnerships and Planned Giving, own and manage business unit relationships with account and department leads, ensuring a successful partnership in order to drive joint goals.
• Lead planning process in partnership with business units, to identify goals and objectives that can be driven through Marketing and Communications strategies.
• Analyze and report impact of Marketing and Communications work across business unit goals on a quarterly and annual basis, articulating strategic plan impact and efficiency.
• Develop and establish strategic MarComms plans with KPIs, impact tracking, and budget to help drive business units’ goals, portfolio partnership goals, and UUSA brand objectives, in collaboration with other UUSA Marcomms experts
• Oversee and advise on the execution of expert-level assets and deliverables set out in Marcomms plan, in partnership with Marcomms colleagues, including creative assets, PR, thought leadership, and mass market insights.
• Proactively identify new/untapped avenues to elevate marketing and communications efforts and lead the development and execution of those improvements.
• Identify opportunities for cross-business unit involvement in annual Marcomms campaigns, develop strategy to integrate annual campaign efforts and business unit goals, and manage participation in annual campaigns.
• Document business unit involvement in campaigns, analyze impact and develop reporting to show results from business units’ engagement in campaigns.
• Collaborate with other Center of Excellence strategists to identify and leverage additional cross-cutting opportunities that deliver on business units’ and Marcomm’s strategic goals.
• Act as a steward of the UUSA’s strategic plan and Marcomms Center of Excellence strategies priorities and processes.
• In close collaboration with the External Communications team and the COE’s experiential/event Subject Matter Expert Strategists, who will be leading the end-to-end event management and production, develop and implement strategies for evaluating the impact of new programming and content aimed at building and reinforcing brand experiences.
• Proactively assist in the development of cultivation marketing event strategies in support of Individual Giving business objectives, recommend execution improvements based on key event and audience insights and learnings.
• Partner with the COE’s experiential/event strategists to develop post-event reports to ensure that brand KPIs and engagement metrics are met, evaluated and optimized.

Qualifications:

• Bachelor’s degree and 7 years of experience in marketing and communication, account management/client services, public relations, cause-led marketing, stakeholder management, or strategic planning in advertising agency or non-profit/humanitarian sector.
• Experience in leading all phases of marketing program development, from strategy and ideation to program development and execution.
• Proven leader with experience developing and implementing integrated marketing plans across owned, earned and paid channels.
• Proven strategic decision-maker and problem-solver, with an ability to integrate and reinforce marketing best practices and audience-centric strategies with business partners.
• Demonstrated results and experience with 360 marketing strategy that includes experiential/event opportunities to grow new audiences.
• Strong ability to prioritize within a fast-paced, growth-minded organization while managing multiple projects/accounts, multiple internal and external stakeholders and deadlines.
• Excellent client relations and communications skills, with the ability to “sell-in” new ideas and strategies.
• Ability to work effectively and collaboratively as part of a Center of Excellence model that strategically supports all verticals within the organization.
• Commitment to the mission and growth of UNICEF USA.
• Knowledge of Asana and other project management platforms preferred.

Must possess current and valid US Work Authorization and be eligible to work for any US employer without sponsorship.Due to the high volume of applications received, only those selected for an interview will be contacted. UNICEF USA is proud to be an Equal Opportunity EmployerWe do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. UUSA is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or accommodation due to a disability, you may contact us at .

Expected salary

$81850 per year

Location

USA

Job date

Tue, 08 Oct 2024 23:48:44 GMT

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