Lawn Tennis Association
Job title:
Junior Data Analyst
Company
Lawn Tennis Association
Job description
Our vision is ‘Tennis Opened Up’, and our mission is to transform communities through tennis, focusing on three areas – making tennis welcoming, enjoyable and inspiring to everyone.The Junior Data Analyst will support the Customer Insight Team and the wider Customer Strategy & Marketing team to process, and analyse data required to generate actionable insight that will be used to maintain and develop strategies across the LTA’s products and programmes, Advantage membership scheme, personalised marketing communications and content aimed at engaging tennis fans and players alike.The role requires an analyst with a solid statistical background and understanding with proven experience of both relational and non-relational database technologies and associated query languages. It would also be expected for this role to support the team in audience definition and creation, reporting, and data visualisation.Key Accountabilities
- Delivering ad hoc and on-going data analysis to support the delivery of actionable insight generation
for Customer Strategy and marketing development leveraging the LTA’s own 1st party data and other
available data sources.
- Lead on email campaign selections using the Salesforce CRM Analytics suite to support the delivery
of personalised 121 marketing communications that are used to engage and inform key audience
groups including Advantage members, LTA major event ticket purchasers, coaches, venues and
volunteers.
- Build and maintenance of automated email journeys in Salesforce Marketing Cloud using SQL.
- Support the Customer Engagement team in the identification of key target groups and personalisation
opportunities leveraging its own 1st party data.
- Support on the evaluation of LTA products and programmes performance providing insight and
supporting recommendations that look to nurture and increase engagement and drive development
across the portfolio.
- Delivery of appropriate data visualisations (self-serve dashboards) when required.
- Support the design and delivery of exploratory, deep dive insight aimed at answering broader
business questions.
- Champion the use and value of data driven insights throughout the business.
How to applyPlease apply directly via the careers page on our website. You can do so using the link below: https://careers.lta.org.uk/vacancies/498/junior-data-analyst.html
Expected salary
Location
Roehampton, South West London
Job date
Tue, 14 Jan 2025 05:54:04 GMT
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