FirstGroup
Job title:
Loyalty and CRM Executive
Company
FirstGroup
Job description
Salary: upto £38,000 (depending on skills and experience)Join our Sales and Marketing team as a Loyalty and CRM Marketing Executive, where you’ll support customer retention, drive travel across our network, and enhance the overall customer experience. Reporting to the Senior Loyalty and CRM Manager, you’ll play a key role in executing campaigns that engage customers and boost revenue.Key Responsibilities:
- Assist in the delivery of impactful Loyalty and CRM marketing campaigns.
- Oversee day-to-day operations of the Loyalty programme to ensure smooth execution.
- Collaborate with internal teams and external agencies to drive successful campaigns.
- Create compelling campaign content and monitor performance metrics.
- Build and nurture relationships with key stakeholders to support programme objectives.
- Analyse campaign results and provide actionable insights to optimise future efforts.
- Ensure compliance and obtain necessary approvals for all campaign materials.
Skills and Experience:
- Strong marketing background with proven experience in CRM and campaign management.
- Proficiency in Microsoft Excel, Word, and PowerPoint.
- Excellent communication, project management, and organisational skills.
- Customer-focused, proactive, and a collaborative team player.
- Ability to interpret data and insights to inform campaign strategies.
Location & Working Pattern?Based at The Point, Paddington, with flexibility for home working. Monday to Friday, 37 hours per week.Occasional event attendance may require working during non-standard hours. Travel to various locations on and off our network may be required on an ad hoc basis.Who are we?GWR is the proud custodian of Brunel’s railway – one of the most prestigious networks in the world. We have some of the newest trains in the country and exciting plans to extend our services. With more than one hundred million passenger journeys each year, we carry people to over 275 stations in the South West, from Cornwall and South Wales to London, passing through beautiful country and some of the UK’s top tourist destinations.We are transforming the way people think about train travel, empowering our team of over 6,000 people from all different backgrounds to make it a great experience for our customers. Together, we will revalue rail as a very special way to travel – relaxing, fast, efficient, friendly and fun.Perks & Benefits?
- Health & Wellbeing: Health Cash Plan, health screenings, EAP, gym discounts.
- Lifestyle: Costco membership, bike scheme, retail discounts.
- Financial: Pension, share-saving schemes, payroll giving.
- Travel: Free GWR Travel pass. Discounted Friends and Family tickets, Eurostar, and European rail travel.
We all belong at GWR. This is our vision for providing an inclusive environment for all our colleagues, ensuring all candidates have an equal opportunity to access meaningful employment.We value our differences such as age, gender, LGBTQIA, ethnicity, religion and disability. We maintain zero tolerance towards any form of prejudice towards our colleagues, customers, and future talent.We celebrate and encourage diversity of thought, progressive ways of working and seeing all our colleagues grow and thrive.We review all roles and job descriptions to ensure they are accessible and, where possible, we support and provide flexible working options; we recommend that you refer to each vacancy description for further details.If you require additional support to complete your application due to a disability or neurodivergent condition such as dyslexia, dyspraxia, or autism, please follow the links below. We encourage you to share any additional needs you may require so we can provide a fair and equal process for all who apply.INGWRReady to make an impact? Apply now!For full job profile, click the link below:
Expected salary
£38000 per year
Location
London
Job date
Sun, 17 Nov 2024 08:17:01 GMT
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