Manager, Marketing Operations

Job title:

Manager, Marketing Operations

Company

Canada Post

Job description

Job Requisition Id: 179075
Business Function: CCMO Integration
Primary City: Ottawa
Other Location(s):Toronto, GTA
Province: Ontario
Employment Type: Full-Time
Employment Status: Permanent
Language Requirement: English Essential
Number of Vacancies 1
Job Closing Date (MM/DD/YYYY): 04/01/2024All qualified candidates will be considered however preference will be given to Indigenous people (First Nations, Metis or Inuit) or persons with a disability. This is a special measure employment equity initiative and candidates from this group who wish to qualify for preferential consideration must self-identify.Job DescriptionReporting to the Director, Marketing Operations, the Manager, Marketing Operations is responsible for enhancing the efficiency, effectiveness, and scalability of the Marketing organization. The Manager oversees and optimize marketing processes, technology, and data to enhance overall performance and drive business growth. The Manager collaborates with cross-functional teams including Marketing, Sales, Technology, Product, and Finance, that manage marketing technology and cloud-based programs, to optimize and implement processes, facilitate the evaluation and selection of new technologies, and improve performance across departments. The Manager partners closely with cross-functional teams to ensure seamless execution of marketing campaigns and initiatives.The Manager works effectively with the Marketing Data and Insights team to monitor reporting, dashboards, and budgets to measure the effectiveness and performance of identified marketing initiatives and programs including channel to market. The Manger communicates these insights, on a regular basis, to Marketing, Sales, Technology, Product, and Finance teams.Job ResponsibilitiesBelow are the main job requirements and responsibilities for the Manager, Marketing Operations.1. Develops streamlined marketing workflows and customer journeys to enhance the Marketing organization’s efficiency and productivity.2. Manages the operation, enhancement, and optimization of marketing technology and data infrastructure. Supports innovation and modernization of infrastructure and systems to improve customer relationship management in alignment with business goals.3. Partners with the Director to establish Key Performance Indicators (KPIs) that measure the effectiveness and performance of identified marketing initiatives and programs. Monitors, tracks, and reports on KPIs to evaluate Marketing’s overall business performance and objectives.4. Collaborates with the broader Marketing team and key stakeholders including Sales, Technology, Product, and Finance to deliver business programs. Utilizes performance reporting and analytics to generate actionable insights including identifying opportunities for improvement and optimizing processes and resources.Job Responsibilities (continued)5. Contributes to the creation of marketing budgets, managing the allocation of funds, tracking expenses, and optimizing the use of marketing resources. Makes recommendations that enable dynamic and efficient utilization of marketing assets.6. Leads Marketing team skill enhancement efforts by conducting training sessions, providing guidance on efficient utilization of marketing technologies and processes, and implementing industry best practices.7. Proactively monitors industry trends, market dynamics, new developments, and technological innovations related to Marketing Operations to enable strategic planning and delivery of outcomes in alignment with business priorities.8. Maintains a high-level understanding of the Corporation’s vision and strategic direction. Ensures that all marketing operation activities are directly tied to and aligned with the overarching corporate goals and strategic initiatives.QualificationsEducation

• Completed Bachelor’s degree in a related field, such as Business Administration, Commerce, Marketing, Analytics OR a combination of equivalent professional experience and training is required

Experience

• 3 to 5 years of relevant functional experience in marketing operations, marketing automation, or related field is required

Other Candidate Requirements

• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions

• Knowledge of marketing processes, campaign execution, lead management, and marketing attribution models

• Familiarity with data management and governance practices including data cleansing, segmentation, and reporting

• Excellent project management skills with the ability to prioritize, multitask, and meet deadlines in a fast-paced environment

• Proficient computer skills and advanced competency with Microsoft Office programs

• Basic skill and understanding of standard technical languages including HTML and SQL

• Knowledge of marketing technology platforms (e.g., Salesforce Marketing Cloud), CRM systems (e.g., Salesforce Sales Cloud), and CDP platforms (e.g., Salesforce Data Cloud)

• Advanced knowledge of analytics and reporting tools (e.g., Google Analytics, Adobe Analytics, PowerBI, Tableau, Datorama)

Other InformationSafety Sensitive Positions
This position may be considered a Safety Sensitive position and has additional requirements under Canada Post’s Substance Use Policy.Employment EquityCanada Post will represent Canada’s diversity and provide a safe and welcoming workplace that embraces and celebrates our differences. We are committed to employment equity and encourage applications from women, Indigenous People, persons with disabilities and visible minorities.Disability is defined as a persistent or episodic physical, sensory, or mental health condition and/or functional limitation. Disability includes both visible and hidden conditions and/or limitations that may impact vision, hearing, mobility, flexibility, dexterity, pain, learning, developmental, mental/psychological, and memory.Conflict of Interest
The Conflict of Interest Policy prohibits employees from hiring, supervising or reporting to, directly or indirectly via the reporting hierarchy, their immediate family or close personal relations. Should you feel that you may be in an actual or potential Conflict of Interest in regard to this job opportunity, you must communicate with the designated Human Resources representative.AccommodationCanada Post is committed to providing an inclusive and barrier-free work environment, starting with the hiring process. If you are contacted by Canada Post regarding a job opportunity, please advise if you have any restrictions that need to be accommodated. All information received in relation to accommodation will be kept confidential.Important Message
Your application must clearly demonstrate how you meet the requirements as Canada Post cannot make assumptions about your education and experience. We thank all those who apply. Only those selected for further consideration will be contacted.Our signature behavioursMake the call – We’re empowered to make decisions, respectfully challenge the status quo, and support others to do the same.
Know the destination- We understand Canada Post’s strategy and goals and how we contribute to them, and we move forward with open minds when exploring new approaches.
Deliver for others – We take pride in doing our personal best, demonstrate care for others, and support and encourage them to reach their potential.
Ignite our pride- We play a role in making Canada stronger by celebrating who we are, the communities we service, and issues that matter.Our values
Our Values have three dimensions: “We matter as individuals, We matter to one another, We matter to our country”
TRUST
I earn the trust placed in me every day, and I trust that my safety and well-being are everyone’s top priority.
We do our best work when we trust each other.
We value the trust Canadians have in us, and understand it is earned with every decision and interaction.
RESPECT
I understand respect is the foundation of a successful workplace.
We respect each other as colleagues and treat each other as we would like to be treated.
We respect our country and the communities we serve, and understand we have a responsibility to be a positive force for change.
DELIVER
I challenge myself to safely deliver every day because what I do matters.
We are a network of people, united by what we accomplish and deliver together.
Delivering a stronger Canada for Canadians is at the heart of what we do

Expected salary

Location

Ottawa, ON

Job date

Wed, 20 Mar 2024 01:28:52 GMT

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