Manager, Media Strategy & Optimization

Job title:

Manager, Media Strategy & Optimization

Company

Royal Bank of Canada

Job description

Job SummaryJob DescriptionWhat’s the Opportunity?Are you a results-driven professional passionate about delivering strategic media plans to connect with potential internal marketing clients & teams? Join our collaborative and industry-leading media team, where your ideas and contributions are valued and make an impact.Reporting to the Senior Manager(s), Media Strategy and Optimization, the media specialist/coordinator is responsible for supporting the RBC media team and the acceleration of business growth through the development of integrated media plans across paid media in support of marketing strategies.We are looking for a team player who can support cross-functional collaboration across all teams, internal and external, bringing to life strategic campaigns across all touchpoints. Powered by data & insights, a passion for media in Canada and how advertising can drive positive business and marketing outcomes for Canada’s most trusted brand.What will you do?

• Support the RBC media team on all media initiatives that help drive a productive team culture and ensure excellent internal client service and external communications.
• Collaborate with manager and the marketing team to write media briefs that outline campaign expectations and guidance for the development of marketing materials
• Opportunity to own an internal account end-to-end, advising on marketing briefs, media strategy and recommendations, campaign go-to-market and reporting.
• Manage relationship with external media agency of 30+ individuals.
• Support the collection and analyses of data across various deliverables; such as:

• Reporting: Tracking and analyzing media performance using tableau and agency reports to help drive media performance and improve business results for #OneRBC
• Competitive Reporting: Utilize various sources (adquest, mintel, etc.) to prepare and analyze competitive activity for marketing teams
• Marketing Mix Modelling:

• Help coordinate and synthesize data. Identifying and analyzing variances to help the team bring forward accurate data driven models.
• Review and maintain accurate accounts of spend by LOB- verifying through agency feeds, blocking charts and internal documents
• Ensure all relevant internal and external stakeholders have visibility of media plans to achieve alignment on go-to-market strategies.

What Do You Need to Succeed?

• College diploma and/or bachelor’s degree in media, marketing, communications, or related field
• 1-2 years of relevant ad agency or client-side experience
• Familiarity with both digital and traditional media
• Knowledge of Tableau, Microsoft Excel, Word & PowerPoint
• Teamwork, strong customer service mind-set and ability to build relationships across all levels within our organization.
• Strong analytical, interpersonal, presentation and communications skills.
• Ability to problem-solve with the capability to articulate constructive and realistic solutions.

• Proficiency in managing multiple projects to tight timelines in a fast-paced and changing environment.

What’s in it for you?We thrive on the challenge to be our best. Our team is defined by progressive thinking to keep growing and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• Flexible work arrangements, including hybrid and remote options, to help you balance your personal and professional priorities.
• Access to training, mentorship programs and development resources to support your career growth.
• Opportunities to work on meaningful projects that make a difference for clients and communities.
• A comprehensive Total Rewards program, including competitive compensation and benefits.

Job Skills Analytical Thinking, Campaign Development, Collaboration, Creativity, Cross-Channel Marketing, Cross Promotions, Customer Behavior, Industry Knowledge, Market Research, Media Planning, Media Strategies, TeamworkAdditional Job DetailsAddress: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTOCity: TORONTOCountry: CanadaWork hours/week: 37.5Employment Type: Full timePlatform: HUMAN RESOURCES & BMCCJob Type: RegularPay Type: SalariedPosted Date: 2025-03-14Application Deadline: 2025-03-29Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date aboveInclusion and Equal Opportunity EmploymentAt RBC, we embrace diversity and inclusion for innovation and growth. We are committed to building inclusive teams and an equitable workplace for our employees to bring their true selves to work. We are taking actions to tackle issues of inequity and systemic bias to support our diverse talent, clients and communities.We also strive to provide an accessible candidate experience for our prospective employees with different abilities. Please let us know if you need any accommodations during the recruitment process.Join our Talent CommunityStay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you.Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at .

Expected salary

Location

Toronto, ON

Job date

Sun, 16 Mar 2025 04:14:19 GMT

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