Mechelen, Belgium
Marketing Director EMEA
Nipro Corporation
Mechelen, Belgium
You will be working in a team that oversees a diverse portfolio of more than €400 million, developing innovative strategies to penetrate, grow, and outperform in the competitive EMEA market.
What You’ll Do:
Strategic Leadership & Growth Planning (30%)
- Formulate a comprehensive, data-driven marketing strategy aligned with long-term business objectives;
- Amplify the marketing voice in cross-departmental meetings, ensuring unified strategic execution;
- Identify new market opportunities and trends to enable growth in the EMEA territory;
- Lead a team of 5 direct reports and 9 indirect reports.
Portfolio Management (20%)
- Manage and optimize the portfolio of different business units, ensuring robust market positioning and profitability;
- Implement advanced segmentation and pricing strategies to maximize contribution across product lines.
Collaborative Category Growth (20%)
- Work closely with category directors/managers and other stakeholders to synchronize strategic initiatives.
Stakeholder Communication & Reporting (15%)
- Develop and present clear, compelling performance reports and ROI analyses to senior leadership;
- Prepare, oversee and monitor multi year plans for each category per region as well for the factories and develop the necessary actions and KPI’s against the execution of it.
Market Intelligence & Competitive Analysis (10%)
- Continuously gather and analyze market data, customer insights, and competitor activities.
Integrated Campaign Management (5%)
- Oversee the deployment of product marketing campaigns, focusing on building brand awareness and driving revenue.
What You’ll Need:
- Master’s degree in Marketing, Business Administration, Life Sciences, or a related field;
- MBA or equivalent advanced degree is an asset;
- Minimum of 10 years of progressive marketing experience within the medical devices industry;
- Demonstrable experience managing high-value portfolios and driving sustained growth across multiple markets in the EMEA region;
- Proven record of strategic transformation and collaborative leadership with category or product teams;
- Deep understanding of the medical devices landscape, including current regulatory environments and compliance considerations across EMEA;
- Familiarity with digital transformation and leveraging technology for innovative marketing solutions.
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