Boots
Job title:
Marketing Manager
Company
Boots
Job description
Job DescriptionRole : Digital Marketing ManagerContract: Fixed term contract / secondment (until 21st November 2025)Shift pattern: Part TimeHours : 22.5Location : Nottingham Support officeReporting To : Lizzie FennerRecruitment Partner: Matthew NelliganAbout the roleWe are looking to recruit a dynamic and highly motivated Digital Marketing Manager to join our Global Digital Acceleration function at No7 Beauty Company. The role will be based in our Nottingham office. This is an exciting opportunity to join our expanding team as we evolve and embed digital marketing best practice across the business. The role will be responsible for driving our owned digital marketing channels.What you’ll need to haveReporting into the Global Head of Digital Marketing, you will be responsible for leading our website campaign activation for the e-commerce website, whilst ensuring consistency across all digital channels. You will own the strategic development and delivery of our always-on email and content plans as well as for key campaigns, launches and seasonal moments, to drive quality (converting) traffic to website.About the opportunityReporting into the Global Head of Digital Marketing, you will be responsible for leading our website campaign activation for the e-commerce website, whilst ensuring consistency across all digital channels. You will own the strategic development and delivery of our always-on email and content plans as well as for key campaigns, launches and seasonal moments, to drive quality (converting) traffic to website.Lead as the single point of contact the planning and implementation of owned digital marketing strategies for our E-Commerce sites, with a focus on content and email marketingDevelop an owned digital marketing strategy alongside Brand Manager and E-Commerce Manager that successfully balances brand building and commercial objectivesAct as single point of contact for campaign planning and execution on our E-Commerce websites, developing key campaign ideas and messaging, including liaising with in-house Design team on creative execution, as wellEnsure consistency and alignment of all digital materials for executional excellence across our website & owned channels that adheres with brand visual identity and successfully communicates our premium beauty positioning, including leading on design briefs and consulting on merchandisingDefine & support the execution of email campaigns that align with our overall marketing strategy, optimizing our existing email workflows for key metrics, and collaborating with cross-functional teams, including our CRM Manager, to drive business growth.Develop a robust content strategy in line with our brand values that results in the production of diverse, compelling & informative content on our websites and beyond. Collaborate with the brand team to align content strategy with broader marketing goals. Conduct content reviews and competitor analysis to fuel the strategy.·Monitor and report on channel and content performance to make data driven recommendations for optimisation, to improve overall traffic as well as optimise engagement and conversion rates. Responsible for setting all owned channel performance KPIsDirectly manage a team of 2 in delivering operational excellence across all digital owned channels, as well as leading their development for a high performing teamAbout YouProven experience in brand or digital marketing, preferably with deliverables in content creation and/or email marketingTrack record in collaborative campaign planning, with exceptional communication, cross-functional working and stakeholder management skillsStrong analytical skills and data-driven decision-making abilitiesA creative mindset, with both a discerning eye for detail and aesthetics as well as problem-solvingUnderstanding of content management systems and digital marketing tools, such as TeePee, Adobe Experience Manager, Salesforce CMS or Wordpress is preferredExperience in or exposure to Customer Data Platforms to advise on journey and personalisation goalProficiency in use of Analytics tools (Google Analytics 360, GA4 or Adobe AnalyticsOur benefitsBoots Retirement Savings PlanDiscretionary annual bonusGenerous employee discountsEnhanced maternity/paternity/adoption leave pay and gift card for anyone expecting or adopting a childincluding holiday buying, discounted gym membership, life assurance, activity passes and more.Access to free, 24/7 counselling and support through TELUS Health, our Employee Assistance Programme.We have a great range of benefits in addition to the above that offer flexibility to suit you – find out more at . Please note, any salary estimates given on third-party sites are not provided or endorsed by Boots and may not be accurate.Why BootsAt Boots, we foster a working environment where consideration and inclusivity help everyone to be themselves and reach their full potential. We are proud to be an equal opportunity employer, passionate about embracing the diversity of our colleagues and providing a positive and inclusive working environment for all. As the heart of everything we do at Boots, it’s with you, we change for the better.What’s nextIf Successful one of our Talent Partners will call you to go through the role.]If you require additional support as part of the application and interview process, we are happy to provide to help you to be at your best.Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.Vacancy Reference Number248011BRClosing date28-Feb-2025AreaEast Midlands (non stores)CompanyNon StoresShift patternPart time – weekdaysCountyNottinghamshireAirportNoRegionEast MidlandsStoreNottingham Support OfficeFull or Part timePart-timeDivisionNon StoresContract TypeSecondmentIs this a Global Brands req?NoKeywordswebsite campaign activation, • Understanding of content management systems and digital marketing tools, such as TeePee, Adobe Experience Manager, Salesforce CMS or Wordpress is preferred, Experience in or exposure to Customer Data Platforms to advise on journey and personalisation goals, Proficiency in use of Analytics tools (Google Analytics 360, GA4 or Adobe Analytics)Latitude,longitude 152.927182,-1.183948FunctionDigitalBusiness AreaSupport OfficeSpecialismMarketingShift Pattern to display to candidates (displayed externally). Please select one:WeekdaysShould this appear on the No7 Beauty Company website?YesShould this vacancy be excluded from being posted onto the Boots.jobs career site?NoHours per week22.5Req Posted Date28-Jan-2025
Expected salary
Location
Nottingham
Job date
Sat, 01 Feb 2025 08:11:29 GMT
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