Marketing Manager – Flamant

Marketing Manager – Flamant

BESIX Group

Geraardsbergen, Belgium

Job Description

Flamant is looking for a creative and ambitious Marketing Manager. You will be managing a team of 5 people and you will report into the Chief Executive Officer.

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our retail stores, e-commerce store and the store of our partners;
• Deploy successful marketing campaigns and own their implementation from ideation to execution; develop a timeline and accountabilities;
• Manage Digital marketing in cooperation with the digital marketeer. Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis;
• Build strategic relationships and partnerships with key industry players, agencies and vendors;
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely;
• Oversee, approve and implement marketing material, from website banners to hard copy brochures, and editorials;
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals;
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly;
• Keep customer and consumer database updated and relevant;
• Organize and manage consumer events in own and other locations;
• Analyse consumer behaviour and adjust email and advertising campaigns accordingly;
• Cooperate with the creative director to align on the style and format of the communication.

Qualifications

• Creation, development and management of a marketing plan;
• Experience in media-planning and negotiation with media agencies;
• Demonstrable experience in marketing experience in the fields of instore marketing, communication, digital marketing . together with the potential and attitude required to learn;
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate;
• Experience in organization of instore-events;
• A sense of aesthetics and a love for great copy and witty communication;
• Affinity with the world of interior design;
• Knowledge of website analytics tools (e.g., Google Analytics, WebTrends);
• Experience in managing and assessing Google Adwords and other bidding campaigns;
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets;
• Up-to-date with the latest trends and best practices in online marketing and measurement;
• Master degree in Marketing or related field;
• Experience in consumer driven marketing.

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