Music and Arts
Job title:
Marketing Specialist
Company
Music and Arts
Job description
The purpose of this job is to produce email campaigns in support of our overall CRM Email Strategy, and content in support of our marketing channels and social media platforms. This function is responsible for the day-to-day production of ad hoc, promotional and services-based email campaigns. In addition, this role will assist with the execution and deployment of organic social media, copywriting needs as identified, and blog content. As a Specialist, the individual in this role would be expected to complete campaign builds on a daily basis and to make recommendations for how to improve or streamline processes and campaigns. This individual would also be expected to be able to build simple to medium complexity email segments and to assist in the management of campaign ticketing and follow-up.
Email/CRM Tasks & Responsibilities (60% of role)
- Produce email campaigns to ensure proper segmentation and delivery are kept at a high bar.
- Manage and develop copy, subject lines, and captions with fluency in:
- The language of musicians.
- The language of musical instrument product specifications.
- Our brand voice.
- Develop simple to medium complexity email segments.
- Work with key stakeholders (Lessons, School Services, Retail, E-Comm, Creative, etc.) to provide contact strategy executional expertise to meet business goals and objectives.
- Other tasks as identified by the needs of the department.
Social Media and Content Writing Tasks & Responsibilities (40% of role)
- Schedule and monitor posts across social media platforms including LinkedIn, Facebook, and Instagram, (with the potential addition of X, TikTok, and YouTube).
- Use platform native and third-party social media tools for posting, monitoring responding and reporting.
- Report on key social media performance KPIs by channel, content type, etc.
- Flag comments, messages and mentions in a timely manner
- Collaborate with creative and marketing teams to secure asset delivery and accuracy.
- Recognize and develop opportunities in social media trends, tools and best practices.
- Assist in copywriting activities as needed for marketing campaigns.
- Assist in writing original content for the Music and Arts blog.
- Provide proofreading and editing oversight to marketing materials to ensure consistency in brand voice, clarity in messaging, and reduction in grammatical errors.
- Other tasks as identified by the needs of the department.
About Music & Arts
Music & Arts embodies the world of creativity and music by encouraging our teammates to find their own individual sound. We strive to create lifelong musicians and make a difference in the world by enabling musicians and non-musicians alike to experience the almost indescribable happiness that comes from playing an instrument. We believe in putting our customers first, engaging with respect and integrity and fulfilling our mission with passion.
The first Music & Arts was located in a small house in Bethesda, MD and run by founder Benjamin O’Brien. When Music & Arts opened its doors in 1952, we offered printed music, music lessons, dance lessons, and art supplies. Ben decided shortly after opening his business that he wanted to focus on music to better serve his customers — a decision that remains intact to this day.
Since the 1990’s, Music & Arts has expanded nationwide through organic growth and a series of acquisitions and mergers with other music dealers. In 2005, Music & Arts joined forces with American Music to become the largest band and orchestra instrument retailer in the United States. Based in Frederick, MD, Music & Arts is now part of the Guitar Center enterprise and comprises 225+ retail stores, 200+ educational representatives, and 250+ affiliate locations.
To join our band, you’ll need the following experience:
- Bachelor’s Degree in Marketing or Business or equivalent experience
- 3-4 years of relevant work experience (in addition to degree or years of previous experience).
- Strong writing skills with a solid grasp of writing for marketing copy.
- Experience working with various social media platforms including Facebook, Instagram, YouTube, LinkedIn, X, and TikTok.
Love this gig and want to apply?
Send your resume and cover letter today along with salary expectations!
Music & Arts is an Equal Opportunity Employer and provides fair and equal employment opportunity to all employees and applicants regardless of race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, veteran status or any other protected status prohibited under Federal, State, or local laws. All employment decisions are based on valid job‐ related requirements.
If you are a qualified individual with a disability or a disabled veteran and are unable or limited in your ability to use or access our website, you may request a reasonable accommodation to express interest in a specific opening. You can request reasonable accommodation by calling 1‐818-735-8800 ext. 2862 or by sending an email to [email protected].
Expected salary
Location
Frederick, MD
Job date
Fri, 08 Mar 2024 08:59:20 GMT
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