Marketing Technology Team Lead

Marketing Technology Team Lead

Reynaers Aluminium

Duffel, Belgium

As a Marketing Technology Team Lead, you will drive projects that enhance our marketing efforts through technology, with a sharp focus on delivering new features (front end & back end), platform architecture, and process integrations. You will strike the right balance between building in-house capabilities (with experts on web, PIM & DAM) and leveraging external agency expertise – ensuring quality, speed, and knowledge retention within the team. You leverage AI capabilities on a daily basis and coach the team to use this effectively.

Your role includes the following responsibilities and challenges:

Domain leadership

• You are an active technical contributor, not just a manager. You bring expertise in CMS evolutions (preferably Drupal), including module configuration, and custom development;
• You are comfortable reviewing, , and set out guidelines for front-end and integration code;
• You oversee technical integrations between our digital platforms (website, PIM, DAM, CRM, analytics), and monitor the performance;
• You define the future roadmap for both new developments and continuous improvements.

Agency & Internal Resource Management

• You collaborate actively on build vs. buy vs. outsource strategy, ensuring the right tasks are handled internally versus by external development agencies;
• You manage and evaluate external agencies and software vendors, setting clear deliverables, quality standards, and SLAs;
• You actively work to grow internal capabilities within the team, reducing over-reliance on external parties for core competences.

Platform & Product Ownership

• Together with your team, you are facilitate & implement innovation on a daily basis;
• You act as Product Owner for our online configurator & customer portal, and coach team members in their product owner role (public website, PIM, DAM);
• You coordinate the successful implementation of projects related to our existing digital platforms, including our website, product information management & analytics;
• You provide relevant training and documentation to users based upon deliveries.

Stakeholder Collaboration

• You can build relationships with stakeholders across the business & local marketing teams to understand needs and further optimize the use of marketing technology, by integrating improvements in the roadmap;
• You benchmark the current digital ecosystem, research market trends, and explore new digital platforms that contribute to our future marketing strategy.

What´s your profile?

• You hold a master’s degree and have 7+ years’ experience in a digital/web development or marketing technology function;
• You have proven experience with digital platform developments – this is a key requirement;
• You understand different kind of technical frameworks to ensure qualitative deliveries and monitor performance;
• If you have experience working with PIM & DAM systems,SEO/GEO Google Analytics, and Salesforce, that is a strong plus;
• You know how to manage external development agencies: defining scopes, reviewing deliverables, and ensuring budget follow up;
• You are a people leader – inspiring and coaching a team is in your nature, and you actively grow the skill set of your team members;
• You have excellent project management skills: priority management, resource planning, and budget tracking;
• You have a proactive work ethic, a growth mindset, and a results-oriented attitude;
• You are comfortable in a fast-paced, dynamic environment and can easily work across multiple teams;
• You have strong written and verbal communication skills in English.