Just
Job title:
Performance Marketing Manager
Company
Just
Job description
At Just we encourage a flexible and agile working environment for the majority of our opportunities. Get in touch with us to discuss in more detail.PurposeWe need dynamic, collaborative and ambitious people, who are passionate about doing the right thing for our customers. Committed to fulfilling our purpose, to help people achieve a better later life.Reporting to the Head of Demand Generation as part of a newly forming and growing customer team, this role will be dedicated to driving direct-to-consumer customer acquisition at scale.You will play a leading role in the development and delivery of multi-channel media campaigns to reach & engage target audiences, including but not limited to Paid Search, Programmatic, Social media, Affiliates, Content Partnerships and SEO.About the role:Develop and implement multi-channel campaigns to reach & engage target audiences and drive customer acquisition at scale, including but not limited to Paid Search, Programmatic, Social media, Affiliates, Content Partnerships and SEO.Day-to-day relationship management of relevant agency partners (media & communications)Work with the Marketing Effectiveness Manager to ensure campaigns are set-up for tracking and ongoing performance monitoringLead performance monitoring against target KPIs (inc. Investment, CPM, CTRs, CPA, ROAS), to identify and manage delivery of campaign optimisations to drive investment, cost per acquisition and lifetime value improvementsWork closely with relevant stakeholders (Customer Insight & Product) to refine customer segmentation/audience profiles, mine analysis and trends of customer behaviour to test and optimise Demand Generation campaignsSupport annual and quarterly planning cycles, refining channel planning and commercial targetsSupport analysing market trends and consumer insights to inform marketing channel campaignsDay-to-day task management for the Demand Generation Customer Marketing ExecutiveQualifications / Certifications (desirable not essential)Degree in an appropriate qualification, such as Marketing or BusinessSkills and Experience4+ years experience in Performance Marketing inc. managing Paid Search, Social, Programmatic & Affiliate & SEO campaignsExperience in data analyticsExperience in a Customer and/ or Marketing teamMarketing campaign planning and executionPerformance Marketing campaign managementExternal agency managementDynamic, collaborative and adaptable with a customer-centric mindsetProven experience with relevant computer packages (Excel, Word, Powerpoint)Company BenefitsA Competitive Salary, Pension Scheme and Life AssuranceAlong with 25 Days Annual Leave plus an Additional Day on us for your BirthdayPrivate Medical Cover and Income Protection, just in caseA generous and highly achievable bonus scheme – paid annually based on individual and company performance against targetsOpportunity to progress within your career both in-role and within the companyFREE access to the Headspace App, a 24/7 Employee Assistance Helpline and Trained Physical & Mental Health First Aiders (On-Site)A variety of Employee Funded Benefits available to you via our Online Benefits PortalPlus, several additional purchase options available for you and your loved onesAbout UsWe’re a FTSE 250 Financial Services company who specialise in retirement solutions and right now, our world is moving pretty quickly.How people work, save, and plan for the future is all changing. A new generation of retirees needs a new kind of retirement company. A company who will look for new ways of doing things – and will always put the customer first.That’s who we are. We’re a company on a mission: to become a beacon for the entire retirement industry. Because we believe everyone deserves a fair, secure, and fulfilling retirement. And with you on our team, we’re going to make sure they get it.We’ve built our sustainability strategy around the United Nations Sustainable Development Goals (SDG) and have selected goals where we believe we can make the most difference. By aligning our activity with these global goals, we can make sure we play our part in addressing the wider issues facing the planet and leave a positive legacy to the world. You can read more about our sustainability strategy .Diversity, equity and inclusion are priorities for us. Having a diverse, talented workforce with colleagues of different backgrounds, world views and experiences is the right thing to do. It’s also the most effective way to succeed, innovate and better serve our customers now and in the future. We are committed to our targets on gender and ethnicity and run a number of successful mentoring and sponsorship programmes for our colleagues from diverse backgrounds. We have multiple active employee network groups which champion issues including gender, ethnicity, sexual orientation, disability and neurodiversity. You can read more about our DE&I strategy and commitments .What’s clear about working at Just is that we care. We care about our customers, our purpose, our environment, inclusivity, wellbeing and most importantly – each other. We look forward to welcoming you to the team soon.
Expected salary
Location
London
Job date
Sun, 05 Jan 2025 02:01:53 GMT
To help us track our recruitment effort, please indicate in your email/cover letter where (un-jobs.net) you saw this job posting.