Job title:
Product Marketing Manager (Remote)
Company
Siemens
Job description
Job Description:
Position Title: Product Marketing Manager (Possibly Remote)
Location: Peachtree Corners, GA
Are you looking for a company that empowers talent?
Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds. Improving how we live, work, and move today and for the next generation!
From Day 1, you are empowered to create an impact with your full potential and creativity to make a difference for tomorrow.
We truly have an inclusive and diverse team culture where you can be yourself. Our extensive global presence offers a diverse range of career opportunities across various industries, nations, and job domains, empowering our workforce to continuously enhance their skills and stay competitive.
Create a better tomorrow with us!
The ideal candidate for the Product Marketing Manager will possess a proven track record in crafting and executing effective product marketing strategy, branding, and digital campaigns, demonstrating a keen vision for design, and a deep understanding of consumer behavior. This role requires a strategic thinker who can drive the promotion of products and solutions, translating market insights into compelling marketing strategies.
If you are a strategic thinker with a passion for driving successful marketing campaigns and possess a blend of creativity and analytical skills, we invite you to apply for this exciting opportunity to shape the future of our brand and products.
You will make impact with the following responsibilities:
Customer Understanding:
- Utilize customer insights and feedback to inform marketing strategies and product development decisions.
- Foster a customer-centric approach, ensuring that all marketing efforts resonate with the target audience.
Market Analysis:
- Conduct thorough market research to identify trends, opportunities, and challenges in both B2C and B2B segments.
- Analyze competitor strategies and market dynamics to inform product positioning and differentiation.
Vision Integrator & Product Promotion Strategy:
- Integrate market vision and promotion strategy by working collaborative with product management, communications, and market launch experts to create and implement targeted product marketing strategies, ensuring effective communication of product features and benefits.
- Together with the marketing communications team, develop and execute promotional initiatives to drive sales and market share.
Design Vision:
- Provide creative direction for marketing materials, ensuring alignment with brand guidelines and contemporary design trends.
- Collaborate with marketing communications and design teams to develop visually appealing and effective promotional assets.
- B2C and B2B Engagement:
- Tailor marketing strategies for both B2C and B2B audiences, understanding the unique needs and preferences of each segment.
- Build and nurture relationships with key stakeholders, including consumers, retailers, and business partners.
Branding and Positioning:
- Develop and execute comprehensive branding strategies that align with the company’s vision and resonate with the target audience.
- Establish and maintain a consistent brand image across all channels and touchpoints.
Digital Campaigns:
- Lead the planning and collaborate with communications on the execution of digital marketing campaigns to drive brand awareness, customer engagement, and lead generation.
- Utilize various digital channels, including social media, email marketing, and online advertising, to reach and convert target audiences.
Performance Measurement:
- Establish key performance indicators (KPIs) and regularly evaluate the success of marketing initiatives.
- Use data-driven insights to optimize campaigns and improve overall marketing effectiveness.
You’ll win us over by having the following qualifications:
Basic Qualifications:
- Bachelor’s degree in marketing, Business, or a related field.
- Minimum of 5 – 10 years of experience in Marketing or related field
- Proven experience in consumer goods marketing, with a focus on both B2C and B2B markets.
- Strategic thinking with ability to elaborate marketing plans and execution.
- Strong understanding of branding principles, digital marketing trends, and customer behavior.
- Excellent project management and communication skills.
- Creative mindset with a keen eye for design.
- Ability to collaborate effectively with cross-functional teams.
- Analytical mindset and proficiency in using data to drive decision-making.
Preferred Qualifications:
- MBA is a plus.
- Agile planning for marketing releases is a plus
Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.
Benefits and Perks:
- Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here:
- The pay range for this position is $125,000 – $150,000. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.
Create a better #TomorrowWithUs
About Siemens:
We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation as well as advanced healthcare, we create technology with purpose adding real value for customers.
Our Commitment to Diversity, Equity, and Inclusion:
We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society. Come bring your authentic self and create a better tomorrow with us. Learn more about our commitment to DEI here.
Protecting the environment, conserving our natural resources, fostering the health and performance of our people as well as safeguarding their working conditions are core to our social and business commitment at Siemens. They are an integral part of our Business Conduct Guidelines and our corporate strategy.
#Remote #LI-AB1
Equal Employment Opportunity Statement
Siemens is an Equal Opportunity and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.
EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more, .
Pay Transparency Non-Discrimination Provision
Siemens follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, .
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Expected salary
$125000 – 150000 per year
Location
Georgia
Job date
Sun, 28 Jan 2024 05:04:38 GMT
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