Regional Sales Manager – Eastern Canada

Job title:

Regional Sales Manager – Eastern Canada

Company

Mustang Survival

Job description

Job DetailsJob Location: Mustang Survival Burnaby – Burnaby, BCPosition Type: Full TimeSalary Range: UndisclosedTravel Percentage: Up to 50%Job Category: SalesDescriptionWHO WE ARE:Imagine playing a role in a company that saves people’s lives. At Mustang Survival, you can. The Mustang Survival brand represents leading edge extreme environmental protection for elite users including special operators, coast guard, fighter jet pilots, fishermen, sailors, paddlers, and even NASA astronauts. Our mission is bold, “Protecting Life on The Water”, and requires courageous leaders. If you want a career that is challenging, energizing, and rewarding, come join us to push the boundaries of survival technology to deliver the ultimate user experience on the water through inspired technical solutions.WHAT WE OFFERWe estimate the salary range for this position to be between $90-120,000 annually. Additionally, we offer extended health and dental benefits, Group RSP with employer matching, a generous bank of wellness days, and industry perks. The final agreed upon salary may vary based on factors such as job-related knowledge, skills, and experience.POSITION OVERVIEW:The Eastern Canada Regional Sales Manager is a dynamic leadership role responsible for driving revenue growth and market expansion across the region. This individual will act as a business owner for the territory, providing strategic direction, managing sales agencies, and developing tailored plans to achieve business objectives. The role also includes a strong emphasis on reporting, market analysis, and the effective allocation of marketing resources. Success in this position requires exceptional collaboration, strategic planning, and a results-driven approach to managing relationships and achieving sales targets.Key Responsibilities1. Strategic Leadership and Sales Agency Collaboration

• Lead and manage three regional sales agencies, ensuring alignment with Mustang Survival’s corporate strategy.
• Collaborate closely with sales agencies to identify market opportunities, co-develop growth strategies, and implement tactical plans to drive success.
• Act as a strategic partner, providing agencies with guidance, training, and support to ensure they have the tools and knowledge to excel in their roles.
• Conduct regular performance evaluations of agencies, offering actionable feedback and addressing areas for improvement.

2. Drive Strategic Growth Initiatives

• Build and maintain a robust sales pipeline, ensuring consistent opportunities for revenue growth and sustainability.
• Execute growth strategies that align with corporate goals while addressing unique market characteristics and customer needs.
• Monitor and analyze account-level performance, making data-driven decisions to optimize results and deliver on strategic objectives.

3. Key Account Development and Growth

• Build and maintain meaningful relationships with the Top 20 accounts in the region.
• Create tailored key account growth plans that maximize revenue and market share.

4. Regional Account Plan (RAP) Execution

• Develop and implement a comprehensive RAP (Regional Account Plan) to allocate marketing spend effectively, supporting and growing the market.
• Ensure that marketing dollars are strategically invested to deliver measurable outcomes, including increased product pull-through, account growth, and market expansion.
• Provide lift analysis to measure the impact of marketing investments and optimize future plans.

5. Reporting and Financial Accountability

• Maintain rigorous reporting practices, including a weekly pipeline report that tracks sales activities, opportunities, and performance against targets.
• Accurately forecast and report on territory performance, including revenue, budget alignment, and margin goals.
• Prepare regular updates for the Canadian Sales Director, ensuring transparency and accountability in all aspects of the territory’s performance.

6. Territory Ownership and Market Advocacy

• Own the Eastern Canada territory, treating it as a business unit with full accountability for its growth, profitability, and operational success.
• Serve as the voice of the territory, providing the Canadian Sales Director and other stakeholders with actionable insights on market trends, customer feedback, and competitive activity.
• Develop and execute strategic plans that prioritize market share growth, customer engagement, and revenue objectives.
• Attend regional and national shows

Qualifications

• 5+ Years Sales Experience with proven record in sales management, business development, or key account management.
• Strong track record of managing sales agencies or external partners and delivering on revenue growth targets.
• Exceptional organizational, strategic planning, and analytical skills, with a results-driven approach.
• Proficient with Microsoft Office 365 particularly PowerPoint and Excel. Ability to manipulate and analyze large data sets. Must have a high comfortability level with reporting, macros, pivot table, multi source data compilation.
• Entrepreneurial mindset with the ability to work independently while managing multiple priorities.
• Willingness to travel up to 50% of the time across Eastern Canada.
• You must be legally entitled to work in Canada
• Ability to travel within Canada and to the United State to support North America sales initiatives.

Expected salary

Location

Burnaby, BC

Job date

Fri, 21 Feb 2025 03:34:45 GMT

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