Skyscanner
Job title:
Senior Analyst , Marketing Analytics
Company
Skyscanner
Job description
What are we looking for?Skyscanner is a dynamic and innovative metasearch travel company on a mission to help travellers plan and book their trip with ease and confidence. We’re looking for a Senior Analyst to join our Marketing Economics function and optimise spend allocation decisions to efficiently drive short and long-term Business growth, in a complex, global Business environment with multiple Marketing channels and sales verticals.Working closely with our Marketing Economics lead, you will develop a unified Marketing measurement approach, levering sales attribution, incrementality testing, causal inference and Marketing Mix Modelling to confidently evaluate & optimise the true ROI of our Marketing and clearly presenting and contextualising this to support our Marketing leadership team.What will this role be responsible for delivering on?
- Developing Marketing Mix modelling (MMM) at Skyscanner, initially via a third party
- Developing an incrementality / geo testing plan to validate / complement our Marketing Mix Model’s insights into incremental ROIs
- Informing the evolution of our Marketing attribution model
- Guiding spend allocation decisions, reconciling insights from Marketing attribution, MMM and testing
What skills do we need?
- Deep understanding of Marketing economics / ROI evaluation approaches. In particular: designing and analysing incrementality testing , causal inference analysis
- Experience working with Marketing Mix Modelling providers
- Strong SQL & Python skills.
- Ability to reconcile and contextualise insights from different sources to guide the decision-making process
- Strong collaboration & communication skills. In particular, ability to efficiently communicate to a Senior audience.
What can we teach you? What will you learn?
- Exposure to Senior Marketing Executives, in a role that is critical to shaping key Marketing investment decisions
- Ability to work with and learn from our internal Analytical experts, in a fast-paced environment that offers many challenging data problems to solve, on a global scale.
Where will this role be based?London or Edinburgh
Expected salary
Location
London
Job date
Fri, 03 Jan 2025 03:01:08 GMT
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