Senior Communications Advisor, Social Media

Job title:

Senior Communications Advisor, Social Media

Company

University Health Network

Job description

Company DescriptionThe University Health Network, where “above all else the needs of patients come first”, encompasses Toronto General Hospital, Toronto Western Hospital, Princess Margaret Cancer Centre, Toronto Rehabilitation Institute and the Michener Institute of Education. The breadth of research, the complexity of the cases treated, and the magnitude of its educational enterprise has made UHN a national and international resource for patient care, research and education. With a long tradition of ground breaking firsts and a purpose of “Transforming lives and communities through excellence in care, discovery and learning”, the University Health Network (UHN), Canada’s largest research teaching hospital, brings together over 16,000 employees, more than 1,200 physicians, 8,000+ students, and many volunteers. UHN is a caring, creative place where amazing people are amazing the world.Job DescriptionUnion: Non-Union
Site: Toronto Rehab – University Centre
Department: External Communications
Reports to: Manager
Hours: 37.5 hours per week
Salary: $79,189 – $98,982 per annum
Status: Permanent Full Time
Closing Date: July 24, 2024We are seeking an experienced, creative and dynamic Senior Communications Advisor to develop and implement digital content across University Health Network social platforms as part of UHN’s integrated communications and brand strategy. Reporting to the Manager, External Communications, and as part of UHN’s Communications and Marketing team, the ideal candidate will plan, create, post, and analyze performance of engaging digital content across multiple social media platforms. They will contribute to audience engagement and growth, supporting organic campaigns, and developing original content. Through their social media expertise and talents, they will make a meaningful contribution to UHN and healthcare in Ontario and across Canada.If you’re ready to use your well-honed creative skills, critical thinking, and collaborative attitude to help inform and inspire and elevate the UHN brand and narrative, read on!Key Responsibilities:

• Plan, generate, and publish high-quality, engaging posts and curate an evergreen content stream across owned social media platforms
• Develop and implement social media strategies with strategic CTAs for the UHN brand and multiple sub-brand channels
• Facilitate and supervise online conversations and engage in social listening across all channels
• Triage audience questions and concerns and work with internal stakeholders on responses as needed
• Prepare monthly and campaign data analytics reports and assist with providing assessments and recommendations
• Leverage data and analytics to drive better strategy, storytelling, and content creation and optimization for the organization
• Contribute to planning and execution of digital marketing campaigns based on business priorities and goals
• Collaborate with cross-functional teams to ensure alignment and integration of digital initiatives with overall organizational goals.
• Serve as a subject matter expert on digital and social media trends, tools, and platforms, providing training and guidance to internal stakeholders as needed, and provide thought leadership on innovative approaches to engagement and storytelling.
• Maintain a deep understanding of key industry trends, platform updates, emerging social channels and best practices
• Collaborate effectively with social media peers at UHN Foundation, Princess Margaret Cancer Foundation, West Park Foundation, and other related organizations

Qualifications

• 5-8 years experience in social media management, ideally simultaneously for multiple brands
• 3-5years experience writing effective, creative, and compelling copy for online audiences
• 3-5 years experience creating and editing multimedia assets including images, gifs and video
• Comfortable and competent shooting images and video with a phone or DSLR for social media assets
• Highly proficient with social media platforms (LinkedIn, X, Facebook, Instagram, YouTube) and planning tools (e.g. Hootsuite, Meltwater)
• Expertise in social media analytics and reporting
• Excellent understanding of social media best practices
• Strong organizational and interpersonal communication skills able to collaborate and work cross-functionally and with different levels of stakeholders
• Creative thinker with excellent communication and collaboration skills
• Adaptive, creative thinker
• Strong organizational, project management and problem-solving skills
• Able to deliver on multiple projects at once and maintain high quality
• Demonstrates a learning mindset and is a quick study
• Self-motivated with the ability to work independently and as part of a team
• Excellent proofreading and editing skills
• Experience supporting crisis or issues management activities through social channels
• Experience working in a complex organization
• Healthcare or public sector experience an asset

Additional InformationWhy join UHN?In addition to working alongside some of the most talented and inspiring healthcare professionals in the world, UHN offers a wide range of benefits, programs and perks. It is the comprehensiveness of these offerings that makes it a differentiating factor, allowing you to find value where it matters most to you, now and throughout your career at UHN.

• Competitive offer packages
• Government organization and a member of the Healthcare of Ontario Pension Plan (HOOPP

) * Close access to Transit and UHN shuttle service

• A flexible work environment
• Opportunities for development and promotions within a large organization
• Additional perks (multiple corporate discounts including: travel, restaurants, parking, phone plans, auto insurance discounts, on-site gyms, etc.)

Current UHN employees must have successfully completed their probationary period, have a good employee record along with satisfactory attendance in accordance with UHN’s attendance management program, to be eligible for consideration.All applications must be submitted before the posting close date.UHN uses email to communicate with selected candidates. Please ensure you check your email regularly.Please be advised that a Criminal Record Check may be required of the successful candidate. Should it be determined that any information provided by a candidate be misleading, inaccurate or incorrect, UHN reserves the right to discontinue with the consideration of their application.UHN is an equal opportunity employer committed to an inclusive recruitment process and workplace. Requests for accommodation can be made at any stage of the recruitment process. Applicants need to make their requirements known.We thank all applicants for their interest, however, only those selected for further consideration will be contacted.

Expected salary

$79189 – 98982 per year

Location

Toronto, ON

Job date

Wed, 17 Jul 2024 06:00:31 GMT

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