ITV
Job title:
Senior Marketing Executive
Company
ITV
Job description
Senior Marketing Executive
Marketing, ITV Studios
6 Months Fixed Term Contract | Full Time
Office location: White City, London | Hybrid 2-3 days a week in the office
Hiring range: £33,000 – £38,000
For more information please email [email protected]
Your work matters to millions.
Shaping culture is in the DNA of ITV. So, it’s not surprising that you’ll find us in every home in the UK, our productions are famous all over the world and we’re at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact’s felt in the business, but big enough that your impact reaches millions of people.
Come develop your skills, change TV and the course of your career. Don’t just watch it. Be part of it. Join ITV.
Your impact sends ripples.
The team
ITV Studios is a global home for handpicked individuals with the freedom to deliver the
unexpected every day. With incredible shows like The Voice, Love Island, Line Of Duty, Queer Eye and Snowpiercer, we have 60+ labels in 13 countries and 90,000+ hours in our catalogue.
Our Marketing team is at the heart of ITV Studios, ensuring our brands and shows get
primary consideration and competitive advantage.
The Senior Marketing Executive is a key role working alongside our distribution Sales and
Content teams to manage and deliver marketing projects that support the growth of scripted
revenue, alongside responsibility for working with our sales team and customers across
EMEA and Americas.
The role
- Develop and execute marketing campaign plans for assigned titles, delivering end-to-end campaigns for key scripted shows from plan and creative development to post-campaign review and measurement.
- Work with the Marketing Manager to deliver the yearly plan to elevate and support our European Drama titles. This will include commissioning and delivering creative materials, looking for opportunities across key markets and Festivals to build profile, developing relationships with producers and working with the sales teams to ensure all activities are aligned with the commercial strategy.
- Writing solid creative promo and key art briefs for drama titles as directed. Manage agencies and workflows to meet deadlines, including producer approvals on materials created.
- Work with the team to deliver stand out markets and festivals presence as directed that include ITVS Drama Festival, MIPCOM, Berlinale and Series Mania.
- Working on both physical and digital events from creative briefs and submissions through to final delivery of marketing plans.
- Working with Senior Marketing Manager, lead on the creation of back catalogue promotions, working with sales to identify opportunities, implement marketing tactics to reinvigorate and promote the archive titles driving to an uplift in sales.
- Collaborate with EMEA & Americas broadcasters to build global partnership campaigns for key scripted brands and support with press requests and approvals as directed.
- Support the team on both in person and virtual press junkets for key titles, markets and events.
- Create documents and sales material to support the Scripted team, including pitch decks, e-marketing, social media, post market round up decks and marketing trackers as directed.
- Assist the Senior Marketing Manager and rest of the team with all projects necessary to help deliver the annual ITV Studios marketing strategy
Skills you’ll need (minimum criteria)
- Self-motivated, proactive marketing executive with solid experience in marketing and project management who embraces a challenge and demonstrates creativity and flair, that when given a task can pick it up quickly and run with it using their own initiative.
- Experience with writing, planning and delivering marketing plans.
- Experience in writing creative briefs and managing design and video production agencies on projects through to final delivery.
- Strong copywriting, proofreading and verbal communication skills
- Experience using Sales Force, Photoshop and other design package software.
Other things we’re looking for (key criteria)
- Good knowledge of the international tv and content distribution industry, a clear understanding of international sales deal structures and targets.
- A team player with a can-do-attitude
- Excellent project management, administrative & IT skills and strong organisational ability with attention to detail.
ITV is for everyone.
ITV strongly encourages applications for this role from disabled people. As a Disability Confident Leader, if you meet the minimum criteria for a role and you have declared that you are disabled, we’ll guarantee to take you to the next stage* (minimum criteria above).
We’re happy to discuss any support/personalisation you may need during our application and selection process as part of our reasonable adjustments. Drop us a line if you require anything at .
about applying with a disability.
- There may be a few exceptions where we are not able to take all eligible candidates to the next stage due to the volume of applications.
Because those who make an impact deserve to be rewarded for it.
ITV offers some great rewards and benefits
Closing date: Tuesday 6th February
Expected salary
£33000 – 38000 per year
Location
White City, West London
Job date
Thu, 01 Feb 2024 04:57:42 GMT
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