Senior Marketing Operations Manager

Job title:

Senior Marketing Operations Manager

Company

Ataccama

Job description

We are Ataccama, and we are on a mission to power a better future with data. Our product enables both technical and less technical ‘data people’ across their organizations to create high-quality, governed, safe, and reusable data products. It’s what made us a Leader in the Gartner Magic Quadrant® for Data Quality Solutions™, and what inspired Bain Capital Tech Opportunities to invest in our future growth.Our vision is to be the leading AI-powered cloud data management company and to do that, we’re making Ataccama a great place to work and grow. Our people are located across the globe. They succeed by collaborating as a team and thrive in our company culture defined by these core values:Challenging FunONE TeamCustomer CentricCandid and CaringAim HighWith 10+ years of solid experience, we are proud to be a global leader in data management. With hundreds of satisfied clients (including Fortune 500 companies) from various industries, we are further growing our revenue operations team. We are looking for an energetic Senior Marketing Operations Manager to help us support the global Marketing team with operations, martech stack ownership, and reporting.Your Challenge

• Serve as a trusted and strategic advisor to Marketing and the RevOps team
• Manage and develop the marketing tech stack and related systems, including administrative management of Hubspot, Salesforce, Ringlead, 6Sense, ZoomInfo, and Google Analytics, and manage associated 3rd party vendors
• Own the top-of-funnel stage definitions, hands-offs, and SLAs.
• Provide regular reporting and analysis on time in stage, conversion between stages, and set the quarterly strategy and targets for stage KPIs (e.g. MQLs, SQLs, SQOs) by marketing channel.
• Support the demand generation team through reporting, dashboard creation reflecting conversion rates, attribution models, and funnel optimizations to exceed targets
• Work cross-functionally with Marketing, Sales, BDRs, Sales Operations, Finance, Legal, Product, Engineering, and IT teams to unlock new opportunities for efficiency and productivity at scale
• Build strong relationships with GTM teams and GTM management to ensure a consistent process and criteria for pipeline and opportunity handoffs between marketing, BDR, and Account Executives.
• Establish and train go-to-market teams on scalable marketing processes, including lead follow-up procedures, best practices for campaign creation in Salesforce, and how to report on form fills, with appropriate documentation
• Collaborate with sales operations and business intelligence teams to drive lead/pipeline reporting and goal-setting for the executive team
• Develop reporting standards for all marketing-created activities and outcomes and use this data on campaign effectiveness and ROI to identify pipeline growth opportunities and make recommendations for improvement
• Drive key marketing projects such as building a robust reporting & analytics system of work, automating the attribution process, and scaling the business development team process

Is This You?

• 7+ years of experience in a Marketing Operations role and leading a small team for at least 2 years
• Proven track record of successfully implementing and guiding marketing operations strategy and reporting
• Ability to track and evaluate measures of marketing and go-to-market success analytically via SFDC.
• Admin experience within Hubspot, Salesforce, Ringlead or similar, Outreach or similar, and CMS systems
• Proficiency in Excel, and prior exposure to Tableau or SQL
• Large-scale organizational and project management skills and attention to detail; ability to manage multiple priorities and tasks simultaneously cross-functionally
• Must be metrics and data-driven in decision-making and able to present information engagingly and convincingly to internal and external stakeholders.
• Well-versed in demand generation activities and can contribute ideas, best practices, and recommendations

Work equipment

• Company laptop
• Personal cell phone contribution

Perks & Benefits

• Perks & Benefits
• Long-Term Incentive Program
• 5 sick days and 10 days of vacation, with the option to request additional Flexible Time-Off days when needed
• The Global Family Support Program – a paid leave program to help all parents focus on the new addition to their family
• “Bring Your Friend” referral program
• Flexible working hours & hybrid work setup
• Annual package for mental health support
• Corporate discounts on travel, fitness, attractions, and shopping
• Health, vision, and dental benefits
• Conference tickets to the best industry events of the year
• Online courses & company access to Udemy to hone your skills
• Kitchen stocked with fresh fruit and juice, teas, and the best coffee

While we highly value cooperation with all our business partners, we don’t accept unsolicited resumes from any sources other than directly from a candidate. We reserve the right not to pay any fee for sending an unsolicited offer containing the details or resume of a job candidate, even if the relevant candidate is employed by our company.

Expected salary

Location

Toronto, ON

Job date

Thu, 20 Mar 2025 07:46:41 GMT

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