Randstad
Job title:
Web Developer – In office
Company
Randstad
Job description
About the Position:
As a Web Developer at Equiton, you will play a crucial role in our digital marketing team. You’ll ensure
the smooth operation, optimization, and enhancement of our website to drive high-quality leads. This
position contributes directly to improving user experience and conversion rates through innovative web
solutions, helping the company achieve its lead generation and growth goals. Reporting to the Director,
Digital Marketing, you’ll collaborate closely with cross-functional teams to implement front-end
improvements and ensure our website remains cutting-edge in performance and user experience.Advantages
Accountability:
The Web Developer is accountable for maintaining a high-functioning website that drives lead
generation. Poor decision-making could result in website downtime, security vulnerabilities, and
reduced performance, which would negatively impact marketing efforts and lead conversion.
Leadership/Supervision/Coordination of Others:
- The web developer will collaborate with marketing, design, and external vendors. The candidate
will be expected to coordinate website-related tasks, ensuring deadlines are met and goals are
achieved.Responsibilities
Key Functions and Responsibilities:
- Proven ability to enhance site performance, usability, and accessibility across desktop, tablet,
and mobile platforms.
- Collaborate with the marketing team to implement on-page SEO strategies.
- Monitor and maintain website security, including SSL certificates and regular plugin updates.
- Build, update, and optimize landing pages to enhance user experience and increase conversion
rates.
- Set up tracking tools to monitor campaign performance and lead generation.
- Ensure all website elements align with campaign tracking requirements, enabling accurate
attribution and reporting.
- Perform regular updates on the website, including content changes, bug fixes, and feature
additions.
- Ensure the website runs smoothly with minimal downtime or technical issues.
- Work closely with the design team to implement front-end improvements aligned with branding
and digital marketing campaigns.2
- Assist in setting up and maintaining analytics tools (Google Analytics, Search Console) to track
visitor behavior and performance.
- Ensure compliance with privacy and data regulations like GDPR.
- Troubleshoot and resolve technical issues affecting the marketing team and website users.
Qualifications
Required Skills and Abilities:
- Expertise in WordPress development, including theme and plugin customization.
- Strong front-end development skills (HTML, CSS, and JavaScript).
- Expertise in implementing and managing tracking systems for digital campaigns.
- Proficient in SEO best practices and optimization techniques.
- Experience with analytics tools such as Google Analytics and Google Search Console.
- Knowledge of website security protocols (SSL, regular plugin updates).
- Strong collaboration and communication skills, especially working cross-functionally.
- Ability to troubleshoot technical issues and apply creative solutions.
- Familiarity with GDPR along with experience in Accessibility for Ontarians with Disabilities Act
(AODA) and other compliance regulations.
Education, Qualifications & Experience:
- Successful completion of a university degree or college diploma in digital communications, web
design or a related field. Alternatively, an equivalent combination of education and experience.
- 3+ years of experience in WordPress development.
- Demonstrated success in optimizing websites for performance, speed, and conversions.
Summary
Communication:
- This role requires frequent collaboration with cross-functional teams (marketing, design, and
external partners).
- Communication is primarily written (email, documentation) and verbal (meetings).
- The web developer may need to present ideas and performance metrics to senior management
and make recommendations for improvements.
Judgement/Problem Solving/Decision Making:
- This role requires independent problem-solving skills and the ability to make decisions regarding
website performance, security, and compliance and SEO. The developer will also be responsible
for proactively identifying technical issues and resolving them before they impact performance.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada’s workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to [email protected] to ensure their ability to fully participate in the interview process.
Expected salary
Location
Burlington, ON
Job date
Fri, 20 Sep 2024 04:56:57 GMT
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